/ The impact of modern BI on data analytic projects

The impact of modern BI on data analytic projects

The basic purpose of traditional BI platforms is to provide efficient analysis in order to answer the question “What happened?” while modern BI platforms provide answers to “What is occurring, what will occur, and why?” by helping companies use rapid analytics to monitor and gain continuous development, as well as predictive analytics to fulfill mission objectives.


Limitations of traditional business intelligence

Traditional business intelligence solutions have mostly succeeded in providing users with historical detailed reviews and easy-to-use bespoke analysis tools over the last two decades. The availability of BI capability is largely down to the underpinning data architecture, which comprises a central data storage system like an enterprise data warehouse (EDW). Traditional data management platforms rely on EDWs to integrate massive network systems of data sources into a central data warehouse. After transforming data in EDW to present historical business information, like weekly revenue indicators or quarterly sales, the data is combined, polished, and pulled into various reports and dashboards. Although, historically, BI serves as a foundation for dashboards and interim reports of this nature.

While traditional platforms have provided enormous value to customers in terms of historical report capabilities, more users today want data analysis tools that require access to that data without depending on information technology specialists.


Traditional BI systems in analytics have the following issues:

1. Inadequate on-demand analysis capabilities

Today’s advanced BI customers don’t have to wait for answers to more difficult business challenges. Additional users require self-service solutions for linking and analyzing individual datasets based on their own comprehension, at any time and for any purpose.

2. Required predictive analyses

Historical reports only supply one part of the puzzle: knowledge of what happened in the past. Companies use predictive analytics or glimpse into the future to think ahead and are genuinely data-driven. Companies can use predictive models to leverage trends and forecasts to determine the next actionable steps based on their data.

3. Analysis of mixed data types

Traditional BI platforms have mostly concentrated on structured data, but today’s customers want the capacity to access and assess semi-structured, unstructured, and third-party data as well. The huge amount of information created has increased in recent years, thanks in part to new data mining techniques, the proliferation of data sensors, the Internet of Things (IoT), and automated data gathering tools. Advanced business intelligence users and data scientists now require access to underutilized data in various forms in order to blend data types and construct their own algorithms, as well as on-demand insights to make correct and timely decisions. Many organizations are frustrated because they lack the technology, processes, and people required to take their data-analysis skills to the next level.

These problems necessitate an analytics approach and platform that goes beyond standard BI tools.


Integration with BI

Integration of modern and traditional BI Platforms is critical for setting the framework for enterprise-wide data transformation, and enterprises are really concerned about dumping IT infrastructure and starting from scratch. Data warehouses are important components of existing data platforms, as they supply data that has been thoroughly cleaned, categorized, and maintained for most enterprises and organizations. Business managers, executives, and others can use the data warehouse to have insights from historical data having relative simplicity and without requiring much technical understanding. Because of extensive testing, IT cleansing, and precise knowledge of data layers, the data acquired from the data warehouse is quite accurate.


Modern BI features

1. Real-time operational BI

Businesses’ competitive pressures have boosted the demand for near-real-time BI, often known as operational BI. The purpose of operational BI is to reduce the time between data analysis and data capture. When response time is reduced, the system is able to take appropriate action when an event occurs. Companies can find patterns or time patterns across the flow of operational data via operational BI realization.

2. Situational BI

It makes situational awareness possible. In businesses, BI positioning is critical where there has been a quick shift in positions, often due to external business changes. External data, on the other hand, is mostly unstructured and comes from the company’s intranet, external vendors, or the Internet. Furthermore, in order to support real-time decision-making, this unstructured data should be coupled with the other structured data from the company’s local data warehouse. For example, a corporation would want to know whether or not its users and clients are leaving negative or favorable feedback on their new items. Companies can provide rapid feedback to the development team based on the analysis of these remarks in order to make the product more viable and qualified. Another example is determining whether natural disasters have impacted a company’s contract suppliers. Recognizing natural calamities and allowing business owners to take proper steps to minimize damages.

3. Self-service BI

It allows end-users to create analyses and analytical queries without the involvement of IT. Because self-service BI requires applications’ user interfaces to be simple and straightforward, a technical understanding of the data repository is not required. Furthermore, the user should be able to access or expand data sources that are structured by IT, as well as non-traditional sources.


Business intelligence techniques

Data visualization

Data is precise yet difficult to grasp when represented as a set or even a matrix of numbers. Are sales increasing, decreasing, or remaining stable, for example? This becomes even more difficult when looking at data in more than one dimension. People can better comprehend and analyze data if charts, visuals, or dashboards are created from it.

Data science

Data science is a computer-assisted technique for uncovering previously undiscovered or overlooked relationships between data items. Data science techniques are utilized in a variety of applications, including:

  • Shopping basket analytics can be used in retail to look at what things customers buy together in an attempt to better market other products.
  • In banking: determining whether a consumer is likely to repay a loan utilizing an automated risk assessment relying on prior data.
  • In the insurance industry, mining behavioral and historical information to detect fraud is a common practice.
  • In health, an examination of complications and common illnesses may aid in risk reduction.


Designing, scheduling, and generating reports, such as regular performance, sales, or marketing reports, is one area where BI technologies regularly assist business users. Reports generated by BI technologies efficiently collect and show data to aid management, planning, and decision-making. Once the report has been built, it may be performed at predetermined intervals and distributed to a chosen distribution list, allowing critical persons to see constantly updated figures.

Time-series analysis and predictive techniques

A temporal dimension exists in almost all data warehouses as well as all enterprise data. Product sales, patient hospitalizations, phone calls, and so forth. Variations in user activity over time, correlations between sales of different items, or changes in sales numbers based on marketing campaigns can all be shown using time-series analysis.

Extrapolating and attempting to forecast future patterns, outcomes, or financial effects can also be done with historical data.

Statistical analysis

Statistical analysis qualifies the significance and dependability of observed relationships using mathematical underpinnings. Distribution analysis and confidence intervals are the most intriguing characteristics (for instance changes in the user behaviors, etc). The results of data mining are devised and analyzed using statistical analysis.


What is the relationship between BI, data analytics, and business analytics?

Data analytics, as previously said, is a frequent component of several business intelligence systems. Business intelligence as well as business analytics, on the other hand, are not always synonymous.

Business intelligence and business analytics solutions are two of the most extensively used solutions now that firms are turning more aggressively to modern software solutions to help them preserve profitability, increase competitiveness, and generate advantages in their respective areas.

Business intelligence solutions gather and analyze meaningful and current data from your ecosystem in order to deliver insights into solutions that can help your company run more efficiently. Corporate intelligence solutions may be the answer if you’re seeking a way to uncover pain areas in your processes or optimize business operations.

Business intelligence software is a close relative of business analytics software. Analytics is similar to BI in that it is used to analyze historical data. However, analytics is frequently required in order to forecast business trends. Firms are actively planning for adaptation and change using business analytics.


Bringing modern business intelligence and analytics closer together

Modern business intelligence systems are needed for the maintenance, optimization, and enhancement of current operations, to put it simply. The word ‘business intelligence’ refers to the applications, techniques, and technology that are used to collect, analyze, and present business data. Companies may use BI to make data-driven business choices. BI helps firms improve organizational productivity and accelerate performance by improving and enhancing operational efficiency.

On the other hand, business analytics gathers data from the business intelligence environment and turns it into rich reports in the form of custom dashboards and visualizations. Sometimes team members who aren’t data analysts can use self-service analytics to gain access to these valuable insights. The goal of business analytics is to discover and address a company’s weak points in order to develop transformative growth strategies. When business intelligence and analytics tools work together, they may leverage extensive data and sophisticated reports to not only respond to what’s going on in the landscape today but also forecast what is going to happen in the future.

Businesses that can learn from past trends will have a better understanding of what is likely to happen in the future. In effect, business analytics employs the tendencies that BI aids firms in comprehending to prevent difficulties from arising.


Modern BI’s advantages in data analytics projects

Dashboards that are more user-friendly enable faster analysis. Modern BI solutions are built to handle large amounts of data processing in the cloud or on the company’s infrastructure. BI tools collect data from many sources and store it in a data warehouse, where it is then analyzed using user queries, dashboards, and drag-and-drop reports.

Enhanced organizational effectiveness

Leaders can use BI to access data and get a comprehensive perspective of their operations, as well as benchmark achievements against the rest of the company. Leaders can uncover areas of potential by taking a holistic picture of the organization.

Data-driven business decisions

Better company decisions may be made with reliable data and faster reporting capabilities. Leaders no longer have to wait weeks or days for reports or deal with the possibility of outdated information.

Increased client satisfaction

Customer pleasure and experience can be directly influenced by business intelligence.

Enhanced employee satisfaction

Responding to queries from business users takes less time for IT workers and analysts. Departments that previously couldn’t access their own data without consulting analysts or Information Technology can now do so with no training. BI is designed to be scalable, allowing it to give data solutions to both departments and individuals.

Data that can be trusted and managed

Data organization and analysis are aided by BI systems. Different departments’ data is compartmentalized in traditional data analysis, and users must access many databases to address their reporting needs. Modern business intelligence platforms may now merge all of these internal databases using external data sources like customer information, social data, and sometimes even historical weather data into a single data warehouse. Departments from throughout a corporation can obtain the same data at the same time.

Competitive advantage boosted

Companies can be more competitive if they understand the market and how they function within it.



Modern BI continues to transform the business landscape and toolset that is readily available to businesses of all sizes. By adopting a modern BI tool, companies can more easily connect to and use their data in meaningful ways. As organizations mature, they will begin to see more and more users adopt BI tools in new and productive ways for the business.

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