The differences between Domo and Looker

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Domo vs. Looker

Domo is a comprehensive business intelligence and data analytics solution that is designed from the ground up to provide users—regardless of their technical skill—access to valuable business data. Here, users can gather data from across systems, analyze it, and publish and act on insights. Even disparate data is easily integrated into the cloud-based platform and used to unlock powerful insights and drive business decisions. With Domo, your entire business—people, data, and systems—are united and accessible anytime, anywhere.

Looker was designed to help businesses explore, analyze, and share real-time data insights. The browser-based business intelligence platform includes features such as custom data apps, embedded analytics, and workflow integrations. With Looker, both technical and non-technical users can gather and collaborate on data with robust tools.

A closer look at Domo

Data drives virtually every aspect of your business—from finding new customers to enhancing marketing efforts. However, as today’s marketplace becomes more competitive, it’s crucial that all employees, whether they’re tech-savvy or not, have access to valuable business data and insights. 

Domo makes it easy for all users to access and act on data. The platform effortlessly unites data and centralizes it on the easy-to-use platform. Here, users can perform data analysis, modeling, and transformation to gain trusted insights on business performance. And because data is available in real-time, users will know they’re utilizing and acting on the most up-to-date information.

With the platform’s numerous collaboration and reporting tools, users can easily share insights and metrics with both internal and external users. Domo also features embedded analytics allowing users to embed data and insights directly into business applications, emails, web pages, and more. 

Finally, users have access to a number of robust tools, including BI-driven applications and data science models, that allow teams to accelerate innovation and digital transformation



Domo product highlights:

Comprehensive business platform: From data integration and analysis to security and project management, Domo is your all-in-one BI platform.

Integration: Domo features more than 1,000 connectors, allowing you to connect and integrate data regardless of the size, volume, and location with ease. Plus, with Domo’s world-class data governance and security, data stays secure and protected at all times.

Visualizations: Transform data into powerful visual stories using any of Domo’s robust data analysis and visualization tools. With access to over 150 chart types and 7,000 custom maps, you can transform and model data to tell your story your way.

Dashboards: Easy-to-use, no-code tools allow you to create custom dashboards that track and monitor data. 

Collaboration: Enjoy seamless collaboration with Buzz, Domo’s built-in messaging platform that features team profiles, org charts, real-time alerts, and more.

Security: From multi-factor authentication to personalized data permissions, Domo ensures all business data remains secure, protected, and compliant without sacrificing accessibility.

Embedded Analytics: Domo Everywhere allows you to easily deliver data to employees, customers, and partners. This allows everyone, both inside and outside of the organization, to share, explore, and act on data together.

Forecasting: Discover what’s next for your business with Domo’s predictive analytics. Take advantage of numerous robust tools powered by AI and machine learning that accelerate discovery and decision making.

Data apps: Build custom applications to analyze and manage your Domo data. Domo’s low-code app platform allows users to create uniquely custom tools to solve any business problem, fit into any workflow, and take immediate action on data.

A closer look at Looker

With Looker, users will enjoy a cloud-based business intelligence platform that gathers all business data and visualizes it in an easily digestible way. Additionally, users will have access to a single source of truth for all business analytics, decreasing the likelihood of incorrect or incomplete data. Finally, Looker contains a number of tools, including data science and analytics, that support users in their efforts to uncover and understand data patterns.

Looker product highlights:

Business intelligence: The platform centralizes all business data, providing users with a comprehensive view of business data and metrics.

Analytics: With access to live data metrics, users can utilize analytics tools to drive business growth.

Data modeling: Looker features a number of pre-built analytical templates called Looker Blocks that are ideal for cleaning, organizing, and reporting on data.

Data actions: Once data analysis is complete, users can quickly act on data directly from the Looker platform.


What makes Domo stand out

While both Domo and Looker are cloud-based business intelligence and data analytics platforms, there are a number of capabilities within Domo that make it the more robust and intelligent platform:

Ease of use: Despite the thousands of tools and capabilities within Domo, the platform is incredibly user-friendly with most tools requiring little to no coding to use. Looker’s tools, while flexible, have a steeper learning curve.

Speed: Whether you’re working with millions of pieces of data or a few hundred, Domo provides rapid insights which accelerate decision making. Additionally, with Domo’s automation features, teams can spend less time on time-consuming, repetitive, and manual BI tasks like back-end data integration and focus on more important tasks.

Enhanced mobile app: With Domo, users have access to all business data anytime, anywhere, and from any device with the robust mobile app. Users can easily collaborate with customers and partners, create data visualizations and reports, and drill deeper into data—all from their mobile device. 

Looker’s mobile application only allows users to perform simple tasks such as viewing reports, sharing content, accessing boards they’re following, and navigating to content in folders. The application does not allow for further data exploration or modeling and users cannot perform routine tasks such as scheduling meetings or responding to messages.

Connectors: Currently, Looker connects with Redshift, Snowflake, and BigQuery and has more than 50 supported SQL dialects. Often third-party tools are required to connect to other data sources. Domo, on the other hand, has more than 1,000 pre-built data connectors, allowing you to connect and unite all business data no matter where it’s stored.

Robust data analysis tools: While both Looker and Domo allow users to perform data analysis, Domo’s vast library of data visualization tools enables users to create rich, personalized data reports and dashboards. 

Security and Governance: Looker’s security capabilities are built directly on top of your existing database. While this does keep data secure, it limits the flow of data. 

Domo’s rich security features are built into every layer of your platform and feature personalized data access down to the row. These customizable permissions ensure data can move freely while preventing unauthorized or outside users from accessing sensitive or confidential data.


Enjoy unbeatable support from Domo

No matter when you need it, Domo offers 24/7/365 support via our world-class resources. From Domo University to our online community, Dojo, you’ll have access to all the training and support you need. 

At Domo, we’re proud to offer personalized support, rapid response times, and numerous support options that provide the depth and scale required to meet your specific needs.



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