COVID-19 had a profound impact on businesses in 2020. How profound? That’s what Domo’s Public Insights team, in partnership with Safegraph, set out to determine for a recent study titled Domo’s 2020 Lockdown Economics Report. How did businesses adapt in order to weather the storm? How did the shift toward online shopping affect small businesses? What types of retailers did well during the pandemic?
You’ll find answers to these questions and more in this revealing study, which also examined why:
- The stricter the lockdown, the bigger the economic impact
- Mall retailers suffered the most, with massive losses YoY
- Buy Online Pickup In Store (BOPIS) emerged as a significant 2020 retail trend