Data Therapy Podcast Series Episode 5: Hide the data, show the insight
With Zaf Kassam, Head of Data Analytics, Informa
David Johnson has twelve years of experience delivering and consulting on business intelligence analysis around the world. As Director of Solutions Consulting for Europe, Middle East and Africa, he oversees proof-of-concept and proof-of-value efforts to help customers realise value and derive insights from real-time data.
Prior to relocating to London this past year, David has been based in New York City, Tokyo, and Salt Lake City where his work has spanned corporate and enterprise sales engineering, post-sale technical consulting and implementation, business and marketing analytics, and content development. From breaking ground on the world’s largest (at the time) KPI library to deploying Domo’s product offering to 50,000 people at a multinational conglomerate, David enjoys understanding how companies operate and how he can help them resolve complex issues. This work ethic is also visible in the results he achieves, from helping to double Japan’s share of revenue in six months to landing the first Domo customers and partnerships in Singapore.
Prior to Domo, David planned and delivered field marketing initiatives at Apple. He holds a bachelor’s degree in Economics with a minor in Business Strategy from Brigham Young University.
I’m Zaf, Head of Analytics at Informa but job titles are arbitrary and I’m more accurately titled as Head of Things I Reckon I can Vaguely Improve. My background is all over the place, having worked previously in Kabul, Croydon and at Google, with the one constant throughout being trying to problem-solve at scale using data.
Informa is the FTSE 100 company nobody has heard of unless you’re an employee or you’re an investor, but it’s designed that way as it’s a collection of hundreds of different events and media brands with the objective to improve their own name rather than the groups. What that means from my position is there are hundreds of different data stacks and thousands of potential stakeholders so trying to tie those elements together operating across the whole business brings some really unique challenges.