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Vinomofo is an online wine retailer offering daily wine deals emailed to some 120,000 customers in Australia, New Zealand, and Singapore. Vinomofo was founded by two brothers-in-law, Justin Dry and Andre Eikmeier, in 2011 to offer “epic deals” and sell “only wines we love,” with cheeky panache.




Departments using Domo

CEO/C-Suite, Finance

The challenge. One Source of Truth

"We needed to aggregate all our various data sources into one source of truth."

— Krista Diez-Simson | CFO

The results.

"Domo liberated Vinomofo’s data from its website, making it easily accessible from one platform (vs. multiple platforms) and delivered in near real-time to marketing and C-level executives. Users can create their own data reports, customized to what they need to know in their particular roles."

"Marketing created its own performance reports that draw data from the website’s Google Analytics and email service platform, among other sources. The CFO built her own weekly report that displays revenue by channel, year over year sales, and sales by month and by customers, as well as customer order metrics, such as wine cases per order and average case value. "

The bottom line.

My personal data mission is real-time data when you want it, how you want it, and that’s exactly what Domo delivers.
Krista Diez-Simson | CFO of Vinomofo

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