Verivox democratises data through Domo.

Challenge: This price comparison website struggled to provide central access to all data sourced from the website, third-party data sets and internal management systems.

Solution: Verivox used Domo to monitor, certify and visualise its data, democratising all the analytics.

Impact: Verivox was able to streamline data reporting across the business, decreasing time spent from days to hours, increasing productivity permitting the business to react to the market.

Background

Verivox is one of Germany’s leading independent comparison portals, allowing customers to compare energy, telecommunications, insurance and finance products and switch instantly to the best provider for them. The Verivox tariff experts have been monitoring the markets for many years and helped more than 8 million customers to save over 2.1 billion Euro. From 2015, Verivox became part of the ProSiebenSat.1 Group, one of Europe’s leading media companies.

In order to stay ahead of the competition, Verivox needed a solution that could provide accurate, transparent, democratised and easily accessible data from its website and business units. One of Verivox’s main goals was to map the market as closely as possible – a huge challenge given the variety of sectors they cover. To achieve this, it needed constant, real-time access to data, where teams could monitor, report and make decisions that improve customer satisfaction, increase traffic and facilitate internal decision-making.

The Challenge

Prior to Domo, Verivox needed to improve its democratised access to all data sourced from the website, third-party data sets and internal management systems. Employees would access different versions of the data sets, limiting transparency and accuracy. What was needed, was a governance-process to how data was being shared internally and one central location where the different business units and the internal business intelligence team could house and certify data – which is important to make business critical decisions based on a changing market – an issue that Verivox’s Business Intelligence Team wanted to rectify.

The Solution

The business intelligence team at Verivox needed a solution that struck the balance between providing data for everyone, while ensuring that the data was governed and certified. The first step towards this was to utilise their own data warehouse built by the internal Data warehouse team. This meant that all data plugged in from the likes of Salesforce and Google Analytics, could be monitored and certified, before being redistributed to wider teams.

In order to democratise the data housed in their data warehouse, Verivox brought in Domo to visualise the data plugged in from all departments. Using Domo’s content certification feature, Verivox’s BI team had the control to certify the data uploaded to Domo’s dashboard. This now tells users which content has been approved simply by looking at the card or data set. It was this feature that initially encouraged users to create their own data sets, while other teams could rest assured that it had been approved by the BI team.

The Results

Since the roll out of Domo, Verivox has been able to streamline data reporting from across the business. What used to cost days of analyst time, can now be done in hours. This increase in productivity now frees up time to do more strategic, including data science, for the business. The implementation of Domo now offer one central trustworthy platform that offers real-time actionable insights that permit the business to react to the market.

Working with a business model that is dependent on staying reactive to the market, Verivox is now able to faster visualise the raw data from across multiple sources. These sources include their own order management system, Salesforce, Google Analytics as well as socio-economic data and information gathered from third party websites. In addition to this, a defining factor in choosing Domo was the ability to access the data everywhere at any time via mobile devices. This now provides management to remain reactive in meetings, or even check on campaigns over the weekend.

In order to manage and utilise these multiple datasets within Domo, teams are now creating their own cards, while setting up alerts for specific trends in the data. This allows Verivox to remain agile to the fluctuating market.

With all data housed in Domo being knowingly certified, it has encouraged users from all departments to use the data daily, equating to nearly 200 users across the business. With data now available on the move via mobile phones and even displayed on monitors within offices – Verivox has created an even more data-driven working environment.