Buildertrend delivers real-time construction insights with Domo.

• Challenge: Buildertrend wanted to offer a new analytics product to help residential builders make the most of their data.
• Solution: Buildertrend used Domo Everywhere to embed Domo’s data platform into its solution and enable customizable, real-time reporting.
• Impact: Buildertrend’s new analytics offering became one of its top-selling SKUs, helping the company increase retention, customer satisfaction, and revenue growth.

BUILDERTREND DELIVERS REAL TIME CONSTRUCTION INSIGHTS WITH DOMO.

When building homes, every day–and every dollar–counts. That’s why Buildertrend built its residential construction management platform to help homebuilders, remodelers and their subcontractors manage projects, track leads, and control costs all from one screen.

By embedding Domo’s AI and data products platform into Buildertrend, the company has transformed its platform from a system of record into a system of intelligence.

“We’re driving subscription growth by going beyond communication and documentation to offering real-time actionable insights,” said Brett Jones, senior manager of core subscription growth at Buildertrend. “Domo produced about 2 percent of our overall revenue just in the last year of launching our new reporting product, and now makes up about 25-30 percent of our cross-sell/upsell revenue.”

Building customized analytics with Domo Everywhere

The homebuilding industry is complex and fragmented, requiring builders to coordinate a vast network of subcontractors, suppliers, and stakeholders—all while managing shifting timelines, evolving project scopes, and tight budgets. With each party operating within its own systems and processes, maintaining visibility and leveraging data effectively becomes a constant challenge.

“The biggest challenge impacting our subscription model was that Buildertrend was mainly used as a documentation and communication tool. We wanted to make our product more valuable by driving real-time insights so our customers can understand what’s working, what’s not, and how they can scale,” Jones said.

“Previously, a lot of our customers exported their data from Buildertrend and brought it into some other tool. We wanted to enable users to analyze data as soon as they input it into Buildertrend,” said Jake Braun, manager of data products at Buildertrend.

With Domo Everywhere, Buildertrend incorporated Domo’s data platform to deliver a new customized reporting product that tracks projects in real time, helps predict cash flow trends, and provides users with deeper insight into their business. Rather than invest in a separate business intelligence (BI) tool, customers can instantly access, customize, and visualize their data without leaving the Buildertrend platform.

“Partnering with Domo, we can now allow people to really dive into their data, customize it to fit their needs, add in custom fields to make it directly applicable to their business, and enable self-service for faster insights. Instead of spending dev time building a new reporting product, Domo helped us give that functionality to our customers in a fraction of the time,” said Charley Burtwistle, VP of core operations at Buildertrend.

“We pre-sold more than 100 customers on our new analytics offering before it was available, so Domo produced a huge ROI for Buildertrend even before we launched the product. It has now become one of the largest add-on SKUs that we sell across our growth team,” Burtwistle said.

Achieving value faster

Thanks to Domo’s seamless integration with the Buildertrend platform, customers can start getting value out of their data almost immediately.

“We are leveraging Domo’s automation to create a new account in less than 15 minutes, which used to take us more than four hours. This even lets us provide potential customers with access to the Domo environment using their data, which has helped us finalize sales and increase our close rates,” said Adam Brehm, senior director of data science and engineering at Buildertrend. “We have saved thousands of hours onboarding more than 150 customers to date onto our Domo-based reporting product.”

Adding customizable advanced reporting has helped Buildertrend improve the customer experience and capture new revenue. By integrating Domo, Buildertrend positioned itself as the only construction management platform offering fully customizable, real-time analytics, making it a must-have for sophisticated builders looking to optimize their operations.

“Domo has significantly improved our customer satisfaction and retention by helping provide a service we couldn’t before,” Burtwistle said. “It provides a key differentiator between us and our competitors. We see customers staying with us for longer, generating higher revenue, and having higher NPS and customer satisfaction scores.”

“Our customers now get the best of both worlds: the best construction management software and best data product solution, working together natively,” Burtwistle said.

Taking customers to the next level

Thanks to Domo Everywhere, Buildertrend’s customers now use reporting to gain unmatched insights into their operations.

For example, builders can now use Buildertrend not only to build schedules, but also to identify when and why a schedule may shift. If a project phase keeps getting delayed, they can trace the cause—whether it's a subcontractor consistently running behind or material shipments arriving late—and adjust accordingly to prevent future bottlenecks. In addition, builders can run customizable cash flow forecasts months in advance, ensuring they always have the right funds available to pay subcontractors on time, reduce financial risk, and schedule new jobs more efficiently.

“Domo allows users to take their data from inside Buildertrend and visualize it in a way that helps surface new insights,” Burtwistle said.

"A lot of customer feedback we’re getting is that this is taking their company to the next level,” Jones said. “We are also acquiring more of the sophisticated customers who need a data product for real-time, actionable insights.”