Domo Customer SABMiller Wins 2015 Ventana Business Technology Leadership Award for Business Analytics
SABMiller’s Digital Marketing Organization Recognized for its Trailblazing Use of Technology and Teamwork to Transform the Way Business is Managed
SILICON SLOPES, Utah — December 2, 2015 — Domo today announced that customer SABMiller, one of the world’s largest brewers and beverage distributors, has been named the winner of Ventana Research’s prestigious 2015 Business Technology Leadership Award in Business Analytics. This award recognizes SABMiller’s trailblazing use of technology and teamwork to understand, collaborate with and act upon data in real-time and make crucial decisions that benefit and lead the global enterprise. SABMiller will be presented with the award during Ventana’s Leadership Awards Webcast Ceremony on Dec. 3, 2015.
SABMiller’s digital marketing organization, in partnership with Domo and WPP marketing technology consultancy, Acceleration, pioneered the development of a Global Digital Reporting Platform (GDRP), a groundbreaking project designed to drive comparability and visibility of marketing data across SABMiller’s 200-plus brands in more than 80 markets. The GDRP, built upon Domo’s cloud-based business management platform, was launched across five regions, incorporating close to 800 sources of data.
Leveraging the Domo platform, SABMiller, for the first time, can compare data from any source for any brand such as Facebook, YouTube, Twitter, Instagram, Google Analytics, display advertising and other key marketing channels. As a result, SABMiller’s brand marketers have been able to collaborate to improve the effectiveness of their global and local spend, enhance business outcomes and improve the way they interact with social media followers.
To hear more insights behind this recognition, register for the Ventana Research Awards webinar on December 3 at 9:30am PT / 12:30pm ET via http://www.ventanaresearch.com/Leadershipawards/.
Domo is a cloud-based business management platform that transforms the way business is run. Domo gives CEOs and decision makers across the business the confidence to make faster, more effective decisions by giving them one place to easily access all the information they need.
With more than $450 million in funding, Domo is backed by an all-star list of angels and investors including Benchmark, BlackRock, Capital Group, Fidelity Investments, Founders Fund, GGV Capital, Glynn Capital, Greylock Partners, IVP, salesforce.com, TPG Growth, T. Rowe Price, WPP and Zetta Venture Partners, plus CEOs of the world’s largest SaaS and Internet businesses.
Domo’s founding team consists of some of the most sought after talent in the industry with experience that includes Amazon, American Express, Ancestry.com, eBay, Endeca, Facebook, Google, LinkedIn, MLB.com, Omniture, salesforce.com, SuccessFactors and SAP.
Domo is a trademark of Domo, Inc.