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Intro

You can monitor and manage ad spending and conversion with Domo and Google Ads. If you choose, you can also connect your data to Google Cloud Partnership (GCP). Get at-a-glance views of your accounts, ads, campaigns, and budgets, with real-time metrics available on your computer, phone, or tablet. You can easily combine your Google Ads data with data from any other system to get deeper insights and see how your ad campaigns are driving revenue. You can connect to your Google Ads BigQuery account in the Data Center. This topic discusses the fields and menus that are specific to the Google Ads BigQuery connector user interface. To add DataSets, set update schedules, and edit DataSet information, see Adding a DataSet Using a Connector.

Prerequisites

To connect to your Google Ads BigQuery account and create a DataSet, you need your Google Credentials.

Connecting to Your Google Ads BigQuery Account

This section enumerates the options in the Credentials and Details panes on the Google Ads BigQuery Connector page. The components of the other panes on this page, Scheduling, and Name & Describe Your DataSet, are universal across most connector types and are discussed in great detail in Adding a DataSet Using a Connector.

Credentials Pane

Once you have entered valid Google Ads BigQuery credentials, you can use the same account at any time to create a new Google Ads BigQuery DataSet. You can manage connector accounts in the Accounts tab in the Data Center. For more information about this tab, see Manage Connector Accounts.

Details Pane

This section contains a primary reports menu.

Menu

Description

Report

Select the Google Ads BigQuery report you want to run. The following reports are available:

Report Name Description
Account Performance The Account Performance report includes all statistics aggregated by default at the account level.

Ad Customizers Feed Item

The Ad Customizers Feed Item report provides statistics for feed items used in Ad Customizers. Statistics are aggregated at the feed item level.

Ad Performance

The Ad Performance report includes all statistics aggregated at the ad level.

Adgroup Performance

The Ad Group Performance report includes all statistics aggregated by default at the ad group level.

Age Range Performance

The Age Range Performance report includes all Display Network and YouTube Network statistics aggregated by age range.

Audience Performance

The Audience Performance report includes performance data from interests and remarketing lists for Display Network and YouTube Network ads, and remarketing lists for search ads (RLSA), aggregated at the audience level.

Automatic Placements Performance

The Automatic Placements Performance report includes all statistics aggregated at the placement level.

Bid Goal Performance

The Bid Goal Performance report includes statistics for your portfolio bid strategies.

Budget Performance

The Budget Performance report includes all statistics aggregated by default at the budget level.

Call Metrics Call Details

The Call Metrics Call Details report includes data for call tracking of call-only ads or call extensions.

Campaign Ad Schedule Target

The Campaign Ad Schedule Target report summarizes the performance of campaigns by AdSchedule criteria.

Campaign Criteria

The Campaign Criteria report is a structure report that allows you to efficiently retrieve campaign-level criteria.

Campaign Group Performance

The Campaign Group Performance report includes the overall performance statistics of campaigns that you have included in campaign groups.

Campaign Location Target

The Campaign Location Target Report summarizes the performance of campaigns by location-based Campaign Criterion.

Campaign Negative Keywords Performance

The Campaign Negative Keywords Performance report is a structured report to efficiently retrieve attributes of keyword-based NegativeCampaignCriterion objects.

Campaign Negative Locations

The Campaign Negative Locations report is a structured report to efficiently retrieve attributes of location-based NegativeCampaignCriterion objects.

Campaign Negative Placements Performance

The Campaign Negative Placements Performance report is a structured report to efficiently retrieve attributes of placement-based NegativeCampaignCriterion objects.

Campaign Performance

The Campaigns Performance report includes all statistics aggregated by default at the campaign level.

Campaign Shared Set

The Campaign Shared Set report includes all relationships between SharedSet objects and campaigns.

Click Performance

The Click Performance report includes stats aggregated at each click level.

Creative Conversion

The Creative Conversion report includes all free clicks.

Criteria Performance

The Criteria Performance report includes all statistics aggregated at the ad group criteria level.

Destination Url

The Destination URL report includes all statistics aggregated at the destination URL level.

Display Keyword Performance

The Display Keyword Performance report includes all Display Network and YouTube Network statistics aggregated at the keyword level.

Display Topics Performance

The Display Topics Performance report includes all Display Network and YouTube Network statistics aggregated at the topic level.

Final Url

The Final URL report includes all statistics aggregated at the final URL level.

Gender Performance

The Gender Performance report includes all statistics aggregated by gender. It also includes automatic audience performance.

Geo Performance

The Geo Performance report includes all statistics aggregated at the country/territory level, one row per country/territory.

Keywordless Category

The Keywordless Category Performance report includes keywordless ads (dynamic search ads) statistics aggregated by category.

Keywordless Query

The Keywordless Query report includes keywordless ads (dynamic search ads) statistics based on search terms.

Keywords Performance

The Keywords Performance report includes all statistics aggregated at the keyword level.

Label

The Label report is a structure report that lists all labels for your account.

Landing Page

The Landing Page report includes all statistics aggregated by default by the UnexpandedFinalUrlString.

Marketplace Performance

The Marketplace Performance report includes all statistics of ads displayed on the Marketplace, aggregated by default at the account level.

Paid Organic Query

The Paid and Organic Query report provides a holistic view of your search stats across ads and organic listings at the query level.

Parental Status Performance

The Parental Status Performance report includes statistics aggregated at the parental status level.

Placeholder

The Placeholder Report provides statistics for feed-based ad extensions.

Placeholder Feed Item

The Placeholder Feed Item report includes all statistics at the feed-item level.

Placement Performance

The Placements Performance report includes all statistics aggregated at the placement level.

Product Partition

The Product Partition report provides shopping campaign statistics aggregated at the product partition (Id field) level.

Search Query Performance

The Search Query Performance report includes all statistics aggregated at the search terms level.

Shared Set

The Shared Set report includes all SharedSet objects that can be shareable across campaigns.

Shared Set Criteria

The Shared Set Criteria report includes criteria for each SharedSet.

Shopping Performance

The Shopping Performance report provides shopping campaign statistics aggregated at the product (OfferId field) level.

Top Content Performance

The Top Content Performance report includes statistics for top content bid modifier criteria.

Url Performance

The URL Performance report includes all statistics aggregated at the URL and criterion level.

User Ad Distance

The User Ad Distance Report provides statistics aggregated by the user’s distance from your location extensions.

Video Performance

The Video Performance report includes statistics for your account’s upgraded AdWords for Video campaigns.

Other Panes

For information about the remaining sections of the connector interface, including how to configure scheduling, retry, and update options, see Adding a DataSet Using a Connector.