Integra e automatizza in modo intelligente i processi aziendali.

BUDGET PLANNING

Planning next quarter's marketing spend

Problem

CFOs ask marketing leaders to justify next quarter's budget allocation, but current tools can't show how changes in channel spend affect revenue. Spreadsheets make assumptions that don't reflect how marketing actually works. Teams guess at the right budget mix rather than calculating it.

Solution

Domo MMM analyses how each channel performs at different spend levels, then recommends the optimal budget allocation. The system explains its reasoning - why it suggests reducing spend on some channels and increasing investment in others. Marketing leaders can test different scenarios, set spending limits, and plan with confidence rather than guesswork.

Approvazioni

Managing marketing performance across regions

Coda per i biglietti di lavoro

Proving marketing's business impact

MARKETING EFFICIENCY

Finding underperforming channels

Problem

Marketing teams continue spending on channels that may no longer deliver results because they lack reliable data. Budgets carry forward year over year without evidence that each channel still performs. Wasted spend accumulates.

Solution

With Domo MMM, channels with low or negative returns are identified automatically. The system highlights channels where additional spend delivers diminishing results and shows where budget could be reallocated. Teams make data-driven decisions to cut underperforming channels and reinvest in high-performing ones.

CAMPAIGN PLANNING

Testing strategies before execution

Problem

Leadership asks questions like "what happens to revenue if we cut paid search by a third?" or "how much should we invest in brand versus performance marketing?" Teams can't answer these questions with confidence because they lack tools to test the impact of budget changes.

Solution

The Scenario Planner lets marketing leaders adjust channel budgets and see projected revenue impact. The system accounts for how effectiveness changes at different spend levels, providing data-driven answers to strategic questions. Teams plan quarterly budgets with evidence rather than spreadsheet assumptions.

CHANNEL OPTIMIZATION

Making the most of current spend

Problem

Marketing teams know their overall budget but struggle to determine the optimal split between channels. Some channels are getting too much investment whilst others remain under-invested. Without understanding performance at different spend levels, teams can't optimize the mix.

Solution

Domo MMM analyses how each channel performs at different spend levels, showing where you get the best returns. The budget optimizer identifies channels with room to grow and channels that have hit limits. Marketing leaders reallocate spend to maximize total revenue within budget constraints.