Outbrain Dashboard App

Budget Collection via Marketer

Marketer

Select the Marketer you want to report on.

Campaigns Collection via Budget

None

Campaign Collections via Marketer

Marketer

Select the Marketer you want to report on.

Marketers

None

Performance per Campaign per Day

Marketer

Duration

Start Date

Days Back to Start From

End Date

Days Back to End At

Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at.

Performance per Campaign per Month

Marketer

Duration

Start Date

Days Back to Start From

End Date

Days Back to End At

Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at.

Performance per Campaign per PromotedLink

Duration

Start Date

Days Back to Start From

End Date

Days Back to End At

Select the duration (single date or date range), and start date/end date (including any number of days to start back from/end at.

Performance for a Marketer per Campaign

Marketer

Duration

Start Date

Days Back to Start From

End Date

Days Back to End At

Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at.

Performance for a Marketer per Day

Marketer

Duration

Start Date

Days Back to Start From

End Date

Days Back to End At

Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at.

Performance for a Marketer per Month

Marketer

Duration

Start Date

Days Back to Start From

End Date

Days Back to End At

Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at.

Performance for a Marketer per PromotedLink

Marketer

Duration

Start Date

Days Back to Start From

End Date

Days Back to End At

Select the Marketer you want to report on, the duration (single date or date range), and start date/end date (including any number of days to start back from/end at.

Performance for a PromotedLink per Day

Duration

Start Date

Days Back to Start From

End Date

Days Back to End At

Select the duration (single date or date range), and start date/end date (including any number of days to start back from/end at.

Performance for a PromotedLink per Month

Duration

Start Date

Days Back to Start From

End Date

Days Back to End At

Select the duration (single date or date range), and start date/end date (including any number of days to start back from/end at.

Executive Pulse: 5 metrics you should check every day.

Ad Spend Last 7 Days

AD SPEND LAST 7 DAYS
Compares the cost per acquisition/conversion (CPA) and cost per click (CPC) against the total spend over the specified period. Consider decreasing your budget allocation in order to limit expenses or increasing your budget to fuel future growth.

Cost per Conversion (CPA) = Ad Spend / Conversions

Cost per Click (CPC) = Ad Spend / Clicks

Campaign by Day

Executive Pulse: 5 metrics you should check every day.

Bottom Campaigns

BOTTOM CAMPAIGNS
Ranks your poorest performing campaigns by the number of conversions and displays the amount of ad spend you have put into each campaign. Justify expensive campaigns that aren’t resulting in conversions.

Campaign by Day

Executive Pulse: 5 metrics you should check every day.

Campaign Clicks

CAMPAIGN CLICKS
Measures the number of clicks earned by each of your campaigns over the specified period. Dedicate resources to campaigns that are showing signs of growth.

Campaign by Day

Executive Pulse: 5 metrics you should check every day.

Top Campaigns

TOP CAMPAIGNS
Ranks recently run campaigns by the number of clicks they earned over the specified period. Identify which of your campaigns are driving the most clicks to your website and allocate resources accordingly.

Campaign by Day

Executive Pulse: 5 metrics you should check every day.

Top Spending Campaigns

TOP SPENDING CAMPAIGNS
Ranks your top 10 campaigns by their ad spend and plots their clicks and conversions over the specified period. Rationalize spending by determining if campaigns are generating the desired amount of clicks and conversions.

Campaign by Day

Costs: Are you leveraging your budget to capture the highest possible ROI?

Budget Spent

BUDGET SPENT
Compares the current amount of spend this period against the total budget for the period. Change your bid levels, ad copy and keyword choices for low-margin campaigns that are regularly maxing out your budget.

Budget

Costs: Are you leveraging your budget to capture the highest possible ROI?

CPA

COST PER ACQUISITION
Compares the cost per acquisition/conversion (CPA) against the number of conversions over the specified period. Campaigns that cost more per conversion than they generate in revenues may need to be changed or discontinued.

Cost per Acquisition/Conversion (CPA) = Ad Spend / Conversions

Campaign by Day

Costs: Are you leveraging your budget to capture the highest possible ROI?

CPC

COST PER CLICK
Compares the average cost per click (CPC) against the number of clicks over the specified period. Improving your quality score can lead to a lower CPC by decreasing the bid amount required to earn a click.

Cost per Click (CPC) = Spend / Clicks

Campaign by Day

Costs: Are you leveraging your budget to capture the highest possible ROI?

Projected Spend

PROJECTED SPEND
Shows the amount of ad spend over time and forecasts spend for this period. Compare forecasts to your goals or budgets and adjust them accordingly.

Campaign by Day

Conversion: Are your ads driving sales or just generating costs?

Campaign Conversion Rates

CAMPAIGN CONVERSION RATES
Ranks each campaign by the number of conversions it acquired and shows its conversion rate as a relative proportion of converted and unconverted clicks. Replicate the successful elements of your highest performing campaigns to increase conversions.

Conversion Rate = Conversions / Clicks

Budget

Conversion: Are your ads driving sales or just generating costs?

Campaign Conversions

CAMPAIGN CONVERSIONS
Highlights the campaigns that have acquired the most conversions over the specified period. Replicate the successful elements of your highest performing campaigns to increase conversions.

Campaign by Day

Conversion: Are your ads driving sales or just generating costs?

Conversion Rate

CONVERSION RATE
Compares the conversion rate to the total number of conversions over the specified period. Maximize your conversion rate by testing ad content and targeting keywords, then replicating elements of successful campaigns.

Conversion Rate = Conversions / Clicks

Campaign by Day

Ad Engagement: How are your customers reacting to your ad campaigns?

CTR Trend

CLICK-THROUGH RATE TREND
Compares the click-through rate (CTR) with the amount of clicks over the specified period. Increase your click-through rate by A/B testing content and modifying ad placements to better reach your target customers.

Click-Through Rate (CTR) = Clicks / Impressions

Campaign by Day

Ad Engagement: How are your customers reacting to your ad campaigns?

Top Campaigns by Clicks

TOP CAMPAIGNS BY CLICKS
Ranks the top 20 campaigns by the number of clicks they acquired over the specified period. Identify which of your campaigns are driving the most clicks to your website.

Campaign by Day

Ad Engagement: How are your customers reacting to your ad campaigns?

Top Campaigns by CPC

TOP CAMPAIGNS BY COST PER CLICK
Ranks your campaigns by cost per click. Identify which campaigns are driving high amounts of clicks to your website.

Campaign by Day