Intro
Marketo provides tools for modern marketers, including automation, engagement, personalization, and budget management. The Marketo Dashboard gives you a quick look at key marketing activities and metrics, including lead trends, overall clickthrough rate, conversions, email opens, sends, bounces, and engagement.Requirements and Notes
Marketo REST API required. Account credentials requirements:- Client ID
- Client Secret
- Endpoint URL
- Identity URL
Usage
-
Executive Pulse: A few metrics to stay informed
- Lead Priority
- Click-Through Rate
- Emails
- Leads Trend
- Conversions
-
Deliveries and Bounces: Grow your email list without hurting your deliverability
- Deliveries
- Bounce Rate
- Top 20 Bounced Emails
- Top 10 Engaging Emails
- CTOR
- Opens
- Most Clicked Links
- Form Fills
- Unsubscribes
-
Lead Breakdown: Where are your leads coming from?
- Leads by Industry
- Leads by Job Title
- Leads by Source
- Leads by State
- Leads Details
Authentication
Credential | Description |
|---|---|
Client ID | This is the Marketo Client ID generated during the creation of your custom service. |
Client Secret | This is the Client Secret generated during the creation of your custom service. |
Endpoint URL | This is the “rest” endpoint URL provided when you created a custom service. For example: https://100-AEK-913.mktorest/com/rest |
Identity URL | This is the the “identity” URL provided when you created a custom service. For example: https://100-AEK-913.mktorest.com/identity |
Dashboard Reports
For report descriptions, see Marketo Connector.Report | Schedule Update Setting | Parameters | Selection |
|---|---|---|---|
Leads by Date (Standard Fields) | Replace | Report | Leads by Date Modified (with standard Marketo fields) |
Days Back | 30 | ||
Clicks, Bounces, Opens, Form Fills, Sends | Replace | Report | Leads’ Activities |
Activity Type | Click Email, Click Link, Click Sales Email, Click Shared Link, Email Bounced, Email Bounced Soft, Email Delivered, Fill Out Form, Open Email, Send Email | ||
Days Back | 30 | ||
Unsubscribes | Replace | Report | Leads’ Activities |
Activity Type | Click Email, Convert Lead, Email Delivered, Open Email, Unsubscribe Email | ||
Days Back | 30 |