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Intro

Moz is a SaaS company that sells inbound marketing and marketing analytics software subscriptions. You can use Domo’s Moz connector to retrieve data for a variety of metrics, such as URL, link, and anchor text metrics. To learn more about the Mozscape API, go to https://moz.com/help/guides/moz-api/mozscape.
Note: The user interface for building this connector is not yet available in our Connectors listing in the Data Center, meaning you will not be able to configure the connector on your own. However, we at Domo are more than happy to configure the connector for you so you can begin using it to pull your data into Domo. Please don’t hesitate to reach out to your CSM or Domo Support. For contact information, see Getting Help.
You connect to your Moz account in the Data Center. This topic discusses the fields and menus that are specific to the Moz connector user interface. General information for adding DataSets, setting update schedules, and editing DataSet information is discussed in Adding a DataSet Using a Data Connector.

Primary Use Cases

This connector lets you optimize your most important web pages for searches.

Primary Metrics

  • Status

  • Page errors

  • Number of links

  • Page to domain

Primary Company Roles

Digital marketing

Average Implementation Time

1 hour

Ease of Use (on a 1-to-10 scale with 1 being easiest)

3

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Best Practices

  • It is highly recommended that you set up the “Top Page Metrics” and “URL Links” reports for the most important web pages for your organization.
  • This connector only pulls one row of data at a time, so you should make sure there’s a daily append of the data.

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Prerequisites

To connect to your Moz account and create a DataSet, you must have the following:
  • The Access ID for your Moz account
  • The Secret Key for your Moz account
You can generate a Moz Access ID and Secret Key by following the instructions in this page: https://moz.com/products/api/keys

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Connecting to Your Moz Account

This section enumerates the options in the Credentials and Details panes in the Moz Connector page. The components of the other panes in this page, Scheduling and Name & Describe Your DataSet, are universal across most connector types and are discussed in greater length in Adding a DataSet Using a Data Connector.

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Credentials Pane

This pane contains fields for entering credentials to connect to your Moz account. The following table describes what is needed for each field:

Field

Description

Access ID Enter your Moz access ID.
Secret Key Enter your Moz secret key.
For information about obtaining these credentials, see “Prerequisites,” above. Once you have entered valid Moz credentials, you can use the same account any time you go to create a new Moz DataSet. You can manage connector accounts in the Accounts tab in the Data Center. For more information about this tab, see Managing User Accounts for Connectors.

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Details Pane

This pane contains a primary Reports menu, along with various other menus which may or may not appear depending on the report type you select.

Menu

Description

Report

Select the Moz report you want to run. The following reports are available:

Report Name Description
Count Ranking Keywords This report provides a summary of the number of keywords for which the provided query ranks in the top 50.
Fetch All Metrics This report retrieves the most recent difficulty, volume, organic CTR, and/or priority metrics for any keyword that exists in the database.
Fetch Brand Authority This report retrieves a brand Authority� score for the provided site.
Fetch Multiple Site Metrics This report retrieves metrics such as Domain Authority, Page Authority, Spam Score, link counts, and more about one or more URLs
Fetch Search Intent This report retrieves the most recent search intent scores for any keyword that exists in the database.
Get Top Ranking Domains This report retrieves the top-ranking domains globally.
Get Top Ranking Pages This report retrieves the top ranking pages globally.
List Ranking Keywords This report retrieves a list of keywords for which the provided site ranks in the top 50, along with the ranking position and the difficulty and monthly search volume for each keyword.
List Related Keywords This report retrieves a list of related keyword suggestions for a given input keyword.
Web Page URL

Enter the URL of the web page for which you want to retrieve the metrics. For example: www.google.com .

Enter any web page URL. For example: www.google.com .

For the Fetch Multiple Site Metrics report, you may specify multiple web page URLs separated by commas. For example: WEB_PAGE_URL_1,WEB_PAGE_URL_2,…,WEB_PAGE_URL_n.

Scope Select the scope for which you want the data.
Locale Select the locale for which you want the data.
Device Select the device for which you want the data.
Engine Select the engine for which you want the data.
Keyword Enter the keyword to query.

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Other Panes

For information about the remaining sections of the connector interface, including how to configure scheduling, retry, and update options, see Adding a DataSet Using a Data Connector.

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Troubleshooting

Check to make sure you include the correct URL in the Web Page URL field.