/ The future of sales analytics in the digital age

The future of sales analytics in the digital age

Sales analytics is a process of tracking and analyzing sales performance in order to improve it. This type of analytical work can be done through the use of various metrics, such as customer churn rate, lifetime value, or purchase frequency.

Traditionally, sales analytics has been focused on gathering data from traditional sources, such as customer surveys or financial reports. However, with the advent of the digital age, organizations are beginning to move away from traditional sales analytics and towards a more people-focused approach.

This new approach relies heavily on digital tools, such as business intelligence (BI), social media monitoring, and CRMs. By using these tools, organizations can track the behavior of potential and current customers and identify key trends. This information can then be used to create targeted marketing campaigns and improve customer service.

Salespeople have been taught over the years to focus on closing the deal and meeting quotas. That’s all changing now. Thanks to the digital age, sales analytics is evolving from a metric-based approach to a people-focused one.
 
Domo Sales Analytics
 

What is sales analytics?

Sales analytics is the process of tracking and analyzing sales performance in order to improve it. This type of analytical work can be done through the use of various metrics, such as customer churn rate, lifetime value, or purchase frequency.

Traditionally, sales analytics has been focused on gathering data from traditional sources, such as customer surveys or financial reports. However, with the advent of the digital age, organizations are beginning to move away from traditional sales analytics and towards a more people-focused approach.

By using new analytical tools, organizations can track the behavior of potential and current customers and identify key trends. This information can then be used to create targeted marketing campaigns and improve customer service.
 

The evolution of sales analytics

Sales analytics has come a long way over the years. In the early days, it was mainly focused on gathering data from traditional sources, such as customer surveys or financial reports. However, with the advent of the digital age, organizations are beginning to move away from traditional sales analytics and towards a more people-focused approach.

This new approach relies heavily on digital tools and data. By using these tools, organizations can track the behavior of potential and current customers and identify key trends. This information can then be used to create targeted marketing campaigns and improve customer service.
 

The shift to a people-focused approach

Thanks to the digital age, sales analytics is evolving from a metric-based approach to a people-focused one. This shift is being driven by the realization that, in order to be successful, organizations need to focus on both their customers and their salespeople.

Digital tools are allowing organizations to track the behavior of potential and current customers, which can then be used to create targeted marketing campaigns and improve customer service. In addition, digital tools are also helping salespeople to better understand their customers. By using these tools, salespeople can identify key trends and build better relationships with their customers.
 

The tools of sales analytics

There are many different tools that can be used for sales analytics. The most common ones include:

Customer relationship management (CRM) systems

CRMs allow organizations to track the behavior of current and potential customers. They can also be used to create customer profiles, which can then be used to target marketing campaigns.

CRMs enhance sales analytics by allowing organizations to track customer interactions and identify trends. In addition, they can also be used to store customer data, which can be used for future marketing campaigns.

Business intelligence (BI) apps

Business intelligence (BI) apps allow organizations to analyze data from various sources, such as social media, financial reports, and customer surveys. This data can then be used to identify key trends and understand customer behavior.

BI apps are useful for sales analytics because they allow organizations to track multiple data points at once. This helps them to better understand how their customers behave and make better decisions about how to target them.

Email marketing systems

Email marketing systems allow organizations to send targeted messages to current and potential customers. These messages can be used to promote products or services, or simply to keep customers informed about what the organization is up to.

Email marketing systems are beneficial for sales analytics because they allow organizations to track the response rate of their campaigns. This helps them to better understand how effective their campaigns are and make necessary adjustments.

Social media monitoring tools

Social media monitoring tools allow organizations to track the activity of potential and current customers on social media networks. This information can then be used to identify key trends and understand customer behavior.

Social media monitoring tools are beneficial for sales analytics because they allow organizations to track the conversation around their brand. This helps them to better understand what customers are saying about them and identify any potential problems.

Reporting dashboards

Reporting dashboards allow organizations to track the performance of their sales team. This information can then be used to identify areas where improvements need to be made.

Reporting dashboards are beneficial for sales analytics because they allow organizations to track the progress of their team over time. This helps them to better understand how well their team is performing and make necessary adjustments.

Forecasting tools

Forecasting tools allow organizations to predict future sales. This information can then be used to identify areas where more marketing or sales support is needed.

Forecasting tools are beneficial for sales analytics because they allow organizations to plan for the future. This helps them to better understand how much revenue they can expect in the future and make necessary adjustments.

Using sales analytics to scale operations

The goal of sales analytics is to help organizations scale their sales operations. By using the right tools, organizations can make better decisions about how to target potential and current customers. This helps them to increase their sales volume and improve their bottom line.

When companies rely solely on traditional sales analytics, they are limiting their potential. By using the tools mentioned above, companies can gain a deeper understanding of their customers and target them more effectively. This allows them to scale their sales operations and increase their sales volume.

The bottom line? Sales analytics in the digital age is all about scalability. By using the right tools, organizations can make better decisions about how to target potential and current customers. This helps them to increase their sales volume and improve their bottom line.
 
Domo Sales Dashboard
 

Is my business ready for sales analytics?

In order to be successful, businesses need to be ready to embrace change. This means that they need to be willing to experiment with new tools and techniques and be open to adopting new ways of doing things.

If your business is ready for sales analytics, then there are a few things you can do to get started:

1. Track the behavior of current and potential customers using CRM systems

Ask your sales team to track the behavior of current and potential customers using CRM systems. This information can then be used to create customer profiles, which can be used to target marketing campaigns.

2. Use business intelligence apps to analyze data from various sources

Ask your sales team to use business intelligence apps to analyze data from various sources, such as social media, financial reports, and customer surveys. This data can then be used to identify key trends and understand customer behavior.

3. Use email marketing systems to send targeted messages

Ask your sales team to use email marketing systems to send targeted messages to current and potential customers. These messages can be used to promote products or services, or simply to keep customers informed about what the organization is up to.

4. Use social media monitoring tools to track the activity of potential customers

Ask your sales team to use social media monitoring tools to track the activity of potential and current customers on social media networks. This information can then be used to identify key trends and understand customer behavior.

5. Use reporting dashboards to track the progress of your sales team

Ask your sales team to use reporting dashboards to track the progress of their sales team over time. This information can then be used to better understand how well they are performing and make necessary adjustments.

Once you start to develop a sales analytics strategy, you’ll find that the benefits are endless. The key is to start small and experiment with different tools and techniques. As your business grows, you can expand your sales analytics strategy to include more advanced tools and techniques.
 

Conclusion

With sales analytics, your company can harness the power of data to better understand customer behavior and improve sales performance.

By tracking the behavior of current and potential customers, using business intelligence apps to analyze data from various sources, sending targeted messages with email marketing systems, and tracking the progress of your sales team with reporting dashboards, you can develop a sales analytics strategy that will help your business grow and succeed in the digital age.

The future of sales analytics is in the digital age. Is your company ready for it? Take the steps necessary today to move your business in the right direction.

Check out some related resources:

How a leading fashion retailer is using data to drive growth

Embracing the future of data with augmented BI

Nucleus Research: Domo’s ROI as a Data Platform

Try Domo for yourself. Completely free.

Domo transforms the way these companies manage business.