The differences between Domo and Chartio

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Domo vs. Chartio

Domo is a modern BI platform transforming the way the world manages business by equipping the leadership at enterprise companies with the information they need to make data-informed decisions with powerful tools including rich and complex data visualizations. 

Chartio is a cloud-based data analytics platform that empowers everyone to use data well, no matter their level of data expertise, in big and small companies. As of March 1, 2022, Chartio joins Atlassian, which creates products for software development, project management, team collaboration, and code quality.


A deep dive into Domo

One way in which Domo is unique is using cards to convey information about data. This popular feature includes visualizations, text, and polls. These cards hold queries, and after a query is created, data visualization takes place with drag and drop functionality. Once cards are set up, you can assemble them into collections to tell a larger data story, and multiple collections create a page or dashboard which can tell more than one story.

Not only that, but Domo also features built-in ETL and data blending functionalities, including drag-and-drop Magic ETL, which enables users to build simple queries as Domo aims to remove the complexity for the end business user.


Here are some of the top differentiators for Domo:

  • Advanced post-query transformation and version control
  • Full schema data preview and direct schema exploration
  • Dashboard embedding 
  • Advanced permissioning
  • Schema editing
  • Data advisors
  • Data alerts
  • Data blending
  • Caching


A deep dive into Chartio

Chartio is an easy-to-use BI tool known for its quick time to first dashboard. This platform also features a library of visualizations, including various chart options, settings, and colors. Users can create charts with queries and drag and drop charts where necessary. And with a button click, users can add charts to real-time dashboards and embed those interactive dashboards on a website or within tools and products. Chartio is unique in that it has its own SQL query builder called Visual SQL, which allows users to create queries with zero SQL knowledge. This platform also promotes data workflows and team collaboration.


Here are some of the top differentiators for Chartio: 

  • SQL access for everyone
  • Advanced post-query transformation and version control; automatic query writing
  • Full schema data preview and direct schema exploration; cross-schema joins
  • Dashboard embedding and in-dashboard chat
  • Advanced permissioning
  • Schema editing 
  • Data advisors
  • Data alerts
  • Data blending
  • Caching 
  • Modeling


Feature Domo Chartio
Cloud-based Yes Yes
Connectors Yes-1,000+ Yes
Configurable charts Yes No
Custom visualizations Yes (for any user) No
Predictive analysis Yes Yes
App-building capabilities Yes Yes
Governance Yes Yes

What differentiates Domo from Chartio

There are a few distinguishing factors between Domo and Chartio. 

Chartio enables anyone within a company—not just the data teams—to explore and understand data so data can become accessible for all users. Domo also supports business users, however it also has additional capabilities beyond just creating visualizations within the platform, including allowing non-technical users to embed data and build custom applications. Embedded analytics through Domo Everywhere allow users can share data and visualizations embedded across multiple platforms. 

For both companies, anyone within an organization can build dashboards and report on-demand no matter their level of expertise, thus providing ease of use for the end business user. 

Domo’s all-in-one platform helps enterprises better integrate, interpret, and use their data to drive informed decision-making across the entire business. Domo helps decision-makers within an organization consolidate their information, gain actionable insights, and overcome any specific challenges. In other words, Domo delivers the speed and flexibility necessary to achieve enterprise scale, while still supporting small and medium businesses.

The advantages to using Domo

With Domo, you can build and transform massive datasets, automate complex data pipelines, and implement scalable governance and security. Domo even offers advanced features to help tackle the unique data challenges of scaling.

All of the following features and attributes are what make Domo unique:

  • Encompassing and flexible platform with ease of use
  • All-in-one tool can ingest, view, analyze, and deliver data
  • End-to-end integration allows for ingesting, storage, queries, APIs, pushback and writeback, and visualizations to rapidly accelerate insight developments
  • Visualizations can easily be shared, embedded, and made accessible via mobile
  • Real-time stats can be automatically updated to perform interactive filtering and swiftly find solutions to different business issues
  • Dashboards on mobile devices enable active monitoring on the go and communication between teams across the organization
  • High level of reporting versatility allows for customization of reporting over time within a range of parameters 
  • Data aggregation provides users with everything they need within the Domo platform
  • Enterprise data governance enables users to secure sensitive information at scale with unlimited personalized data permissions

When it comes to data governance, Domo helps IT and data teams enable self-service BI, gain insight into changes to data, and ensure trusted sources of data. For enterprises that are looking to ensure data quality, Domo does this by identifying trusted sources of data with built-in data certification workflows. With Certified Content, everyone in the organization can be on the same page, and you can customize the certification approval process based on your company’s specific needs. Additionally, Domo gives you full control over your data in one central location. That way, you can audit changes quickly, track data across storage environments (i.e., data warehouses, data lakes), perform data impact analysis, and more. Domo’s Sandbox feature also allows you to control data access and privileges, and maintain governance policies, while expanding the use of data across the organization.


Domo’s value to business

The success of Domo is due to a combination of its seamlessness, flexibility, and ease of use.

Companies that use Domo prefer its adaptability, user-friendly interface, data integration, and platform for beginners to advanced users. These companies have had success building different data insight products, maintaining data governance and reducing labor-intensive BI processes, using analytics to gain actionable insights into business processes, and creating internal operational efficiencies with Domo.

Domo is a critical component for many large, multi-national companies by providing a centralized BI and data governance hub. It’s also an asset to have business intelligence made accessible to a wide range of global business partners with ease and flexibility.

And Domo was there for DHL, helping them go from reporting delays and unactionable data to manipulating and visualizing data, ultimately leading to actionable data and better customer engagement.

“We saw a clear need for a business analytics tool that could take the data and translate it into actionable information.”

“It’s totally eye-opening to me how much more we can do with the data in Domo.”

Domo helps companies increase their revenue growth, make effective and informed decisions, gain a competitive advantage in their industry, and build more functions in-house.



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