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Intro

LinkedIn is the business and employment face of social networking. LinkedIn is a professional networking platform where individuals and companies connect to build relationships, share information, and find opportunities in the business world. It’s designed to help users showcase their professional profiles, find jobs, and engage with others in their industry. With the LinkedIn Connector, you can measure the effectiveness of your LinkedIn ad campaigns and decide how to best optimize LinkedIn as an advertising platform. You can connect to your LinkedIn account in the Data Center. This topic discusses the fields and menus that are specific to the LinkedIn connector user interface. To add DataSets, set update schedules, and edit DataSet information, see Adding a DataSet Using a Connector.

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Prerequisites

To connect to your LinkedIn account and create a DataSet, you need your LinkedIn credentials,
  • The email address you use to sign in to your LinkedIn account
  • Your LinkedIn password

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Connecting to Your LinkedIn Account

This section enumerates the options in the Credentials and Details panes on the LinkedIn Connector page. The components of the other panes on this page, Scheduling, and Name & Describe Your DataSet, are universal across most connector types and are discussed in great detail in Adding a DataSet Using a Connector.

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Credentials Pane

The Domo LinkedIn connector uses OAuth to connect, so there is no need to enter credentials within Domo. Click Connect to open the LinkedIn OAuth screen where you can enter your LinkedIn credentials. Once you have entered the valid LinkedIn credentials, you can use the same account any time you go to create a new LinkedIn DataSet. You can manage connector accounts in the Accounts tab in the Data Center. For more information about this tab, see Manage Connector/Adapter Accounts.

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Details Pane

This pane contains a primary Reports menu, along with various other menus which may or may not appear depending on the report type you select.

Menu

Description

Report

Select the LinkedIn report you want to run. The following reports are available:

Report Name Description

Ad Accounts

Returns the list of Ad Accounts.

Ad Analytics

Returns Ad Analytics insights on click intelligence numbers.

Ad Statistics

Returns Ad Statistics insights on click intelligence numbers on the LinkedIn platform.

Ad Campaign Groups

Returns the list of Ad Campaign Groups.

Ad Campaigns

Returns the list of Ad Campaigns.

Ad Conversion Tracking

Returns the conversion data associated with the selected accounts.

Ad Creatives

Returns a list of Creatives within a given Campaign.

Lead Forms

Returns the Lead Forms associated with an account

Lead Form Question

Returns the Lead Forms questions associated with an account.

Lead Form Responses

Returns the Lead Forms responses associated with an account.

Ad Targeting Facets

Returns Facets describe the demographic groups of members on the LinkedIn platform.

Posts with Creatives

Returns the organic and sponsored posts.

Targeting Options By Ad Targeting Facet

Returns the information about Ad targeting facet.

Organization Follower Statistics

Returns the statistics about the people who are following the selected company/organization id.

Company Posts

Returns the information about the posts that a company has shared.

Functions information

Returns the metadata about job functions.

Industries information

Returns the metadata about industries.

Seniority information

Returns the metadata about seniority.

Titles information

Returns the metadata about job titles.
Report Type

There are three report types available under this section. You can choose any one of the report types:

  • Ads Reporting - Retrieves Sponsored Ads Reports.
  • Organic Reporting - Retrieves Organic Reports.
  • Standard Data - Retrieves standardized data.
Report Details

In this section you have the options to configure the following fields:

  • The following fields appear when you select the Ads Reporting report type.
    • Report - Select a report.
    • Ad Account Selection Type - From the drop-down list, select whether you want to retrieve the data for all accounts or only for selected accounts.
    • Campaign Selection Type - The following options are available under the drop-down list.
      • Select All Active Campaigns to pull the data for all active campaigns you create; even if you create the campaigns after this report is set up.
      • Select All Campaigns to pull the data for all campaigns.
      • Select Selected Campaigns to choose specific campaigns for which you want to fetch the report, including the campaigns that are not currently active.
  • The following fields appear when you select the Organic Reporting report type.
    • When you select the Organization Follower Statistics report from the Report drop-down list, the following fields are available:
      • Organization ID - Select the Organization
      • Reporting Time Frame - Select Time Granularity
      • Breakdown - This fields appears when you select the Retrieve Lifetime Data option from the Reporting Time Frame drop-down list.You can choose to break the data based on Association Type, Country/Region, Function, Industry, Market Area, and so on.
      • Time Granularity - This fields appears when you select the Retrieve Data for Time Period option from the Reporting Time Frame drop-down list.
    • When you select the Company Posts report from the Report drop-down list, the Organization ID field appears.
Dates

You can configure the dates for the report.

  • Date Selection - Specify whether the data in this report is for a single date or a range of dates.
  • Single Date - Relative - Days Back - Choose which day you would like to receive the data, by entering a number relative to today. For example, enter 0 for today, 1 for yesterday, or 7 for 7 days ago.
  • Data Range - Start Date - Relative - Days Back - Choose which day you would like to start receiving the data for by entering a number relative to today. For example, enter 1 for a start date of yesterday, 7 for a start date of 1 week ago, and 30 for a start date of 1 month ago.
  • Data Range - End Date - Relative - Days Back - Choose which day you would like to stop receiving the data, by entering a number relative to today. For example, enter 0 for an end date of today, or 1 for an end date of yesterday.
  • Time Period - Choose the time period for which you would like to receive the data.

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Other Panes

For information about the remaining sections of the connector interface, including how to configure scheduling, retry, and update options, see Adding a DataSet Using a Connector.