All your sell-side data in one place.
Domo’s Programmatic Revenue Solution brings all of your programmatic systems together by connecting data from all sell-side platforms and ad servers, so you can aggregate, monetize, and optimize in real time.
With Domo’s Programmatic Revenue Solution, you can:
- Connect data from sell-side platforms and ad servers to see total revenue, impressions, and CPMs.
- Filter revenue performance data by key factors, such as date range, device, platform, geography, ad type, advertiser, site, SSP, and more.
- Track performance from all private marketplaces to see performance by advertiser across all DSPs and SSPs.
- Unify your programmatic data at the most granular level to see where your revenue opportunities are and to troubleshoot where you’re losing money.
- Add web analytics data to understand revenue changes based on seasonality and content visitation.
- Get alerted when private marketplace revenue changes.
“Domo empowers The New York Times’ Revenue Analytics Team to consolidate and manage numerous programmatic partners and implement impression ecosystem revenue optimizations.”
Jay Glovosky | Director of Yield & Programmatic
Domo helped Univision unify and focus their data. See the full story here.