Marketers Have the CEO’s Ear—But Do They Have Enough Data to Keep It?

data-driven cmo

IBM’s latest Global C-Suite Study surveyed 4,183 top executives in 20 industries from around the world, and the resulting report has some interesting things to say about the CMO. First, the CMO has the CEO’s ear more now than ever before, second only to the CFO. The report states that 63% of CMOs surveyed are …

3 Strategies to Convert More Mobile Traffic

Mobile Retail Revenue

Shoppers are relying on their mobile technology more with every passing year to help them make better purchasing decisions. In the United States, 42% of American adults own a tablet computer; 58% of all adults carry smartphones, and they often turn to their favorite shopping sites and apps just to pass the time. That spells opportunity …

How to Rock Dreamforce #likeaboss

10.14.14_dreamforce

Every year, Dreamforce gets bigger and busier. So how can you avoid having your brand get lost in the mix? Here are 9 ways to stand out without screaming for attention (we’re looking at you, stretchy jumpsuit people). Command eyeballs – Nearly 200,000 people will descend upon San Francisco this year for Dreamforce. To get maximum …

An Insider’s Guide to Dreamforce 2014 – Tips and Tricks to Having an Epic Show

10.13.14_df_tips_tricks

Dreamforce is one of the biggest events of the year and it can be downright scary. But don’t worry. With a few simple tips and tricks you’ll be a Dreamforce pro in no time. Here’s your insider’s guide to pure #DF14 domination. 1. Be engaged in social media Use hashtags! In today’s social media world, …

15 Influencers to Follow Leading Up to Dreamforce

who to follow dreamforce 2014 DF14

Dreamforce starts in just three days! With 150,000+ people from around the world descending on San Francisco for one event, things are bound to get crazy — including your social feeds. Whether you’re attending or not, your feeds are likely to be inundated by #DF14 tweets on a myriad of topics. You can count on …

Flying Blind? Most Business Leaders Lack the Data They Need

business leaders are flying blind

As a business leader, you help pilot your organization. You have data that, like the instruments in a pilot’s cockpit, help you measure exactly how high, how fast, and in what direction your organization is flying. But if you don’t have access to all the information you need, you’ll find yourself flying blind to the …

The Need for Big Data-Fueled Marketing BI

Big data-fueled marketing bi

Data exhaust. Cyber shadow. Digital footprint. Turns out our passionate embrace of all these interconnected digital devices is leaving a kind of transactional trail that, in the aggregate, has come to be known as Big Data. We are creating enormous quantities of the stuff, and modern organizations are increasingly eager to poke around in it. …

Top CEOs Are Still in the Dark on Social Media

social ceo report domo

Long gone are the days when CEOs could hide behind their office doors. Employees and customers are beginning to expect the chief executive to lead the way when it comes to brand awareness and visibility. When CEOs are active on social media it sends a clear message to their employees that they are committed to …

2 Ways to Please Your Data Lover

how to please your data lover

Business leaders love data. When they have it, they’re able to make sound decisions with confidence. But when they don’t, they’re up all night wondering when their instinct is finally going to fail them—or if it already has. So it falls on the shoulders of BI and IT experts like you to deliver the data …

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