Musings, insights and creative solutions from the team at Domo.
With all of your business intelligence data sitting at your fingertips, the biggest challenge for marketers is figuring out how to consume the data and translate it into better decisions. I want to talk briefly about five very specific steps to developing a business intelligence engine designed to serve marketers: 1. Know Why You Need …
A number of years ago I had a quite a memorable experience. On a visit to see one of my best friends from Seattle, his roommate, a newly certified amateur pilot, invited us to take an impromptu aerial tour of the city and surrounding area. Upon accepting the invitation, I naively envisioned boarding an aircraft …
Storytelling is the conveying of events—at least, that’s what Wikipedia says. I would amend it to say that storytelling is the conveying of events that bring about a specific change. If there’s nothing dynamic, then there’s no story. It’s just a statement. Business leaders have enough statements. They get financial statements, sales stats, marketing results, …
I can still remember the first time I saw a 1 GB flash drive—it blew my mind. This device, the size of my thumb, could hold the information of 711 3.5-inch floppy disks. Manufacturers had become bona fide magicians, capable of shrinking data right before my eyes. But it’s a darn good thing that data …
Employee engagement impacts the entire organization. When it’s up, so is productivity. When it’s down, you’ve got a serious problem on your hands. Organizing a few parties or handing out spot bonuses isn’t the fix. You need to examine your culture from the inside out. Not to give away the punchline, but employee engagement matters …
Earlier this week, my wife and I went to dinner and then out to look at furniture. As we walked into the furniture store, we were immediately tracked down by an older salesperson who introduced himself and asked if he could help us. We told him we were browsing and he kindly left us with …
Ten short years ago, the news business was a monopoly, with editors running command and control of the news we received. Content production was based on an editor’s judgment of what was important. There was no real-time way to know which stories were read the most or had the most impact. Thanks to the infiltration …
The Gartner Summit in Grapevine, TX, this year was pretty fantastic, and Domo had a big presence there. But rather than just tooting our own horn, I wanted to write about the (unbranded, non-promotional) takeaways I gleaned from three days of BI & analytics: 1. Old assumptions no longer apply to new information Not very …
I don’t know what it is exactly, but Opening Day for Major League Baseball is special. Perhaps it is the realization that when the boys of summer come out to play, the chilled grasp of Old Man Winter is all but gone and the prospect of warm sunny days is finally at our doorstep. Or, …
When I was a kid, my friends and I had one way to deal with issues and challenges: we would fight it out. A push here. A shove there. An occasional left jab and right hook. And though that’s how we settled the score, we always ended up playing minutes later like nothing happened. I …