The Need for Big Data-Fueled Marketing BI

Big data-fueled marketing bi

Data exhaust. Cyber shadow. Digital footprint. Turns out our passionate embrace of all these interconnected digital devices is leaving a kind of transactional trail that, in the aggregate, has come to be known as Big Data. We are creating enormous quantities of the stuff, and modern organizations are increasingly eager to poke around in it. …

Top CEOs Are Still In The Dark On Social Media

social ceo report domo

Long gone are the days when CEOs could hide behind their office doors. Employees and customers are beginning to expect the chief executive to lead the way when it comes to brand awareness and visibility. When CEOs are active on social media it sends a clear message to their employees that they are committed to …

2 Ways to Please Your Data Lover

how to please your data lover

Business leaders love data. When they have it, they’re able to make sound decisions with confidence. But when they don’t, they’re up all night wondering when their instinct is finally going to fail them—or if it already has. So it falls on the shoulders of BI and IT experts like you to deliver the data …

(More) Secrets of the Data-Driven CMO

more secrets of the data driven cmo

If data were water, then many marketers are trying to drink from a fire hydrant. Even within the marketing department alone, there’s an impossible amount of information for one person to keep track of day in and day out. Here are two more secrets, pull from our executive brief “7 Secrets of the Data-Driven CMO,” …

CEOs: It’s Time to Get Off the Social Media Sidelines

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This is the third consecutive year that Domo and CEO.com have conducted a study of the social media habits of Fortune 500 CEOs. The results are in — and I can report that there’s good news and bad news. First the bad news. This year’s “Social CEO Report” found that the vast majority of the …

Two Top Challenges for Every Retail COO (And How to Fix Them)

retail challenges with big data

This blog post is an extraction from the report Conquering Retail’s 6 Biggest Cross-Channel Challenges, available for free here. Retailers have an unending supply of potential software solutions built to solve business problems—especially for operations and supply chain. But managing all the disparate “solutions” can become a serious problem. Let’s take a look at two of …

What Your Finance Reports Should Learn from Mint

finance reporting with spreadsheets

Everyone understands finance will never stray from spreadsheets and its hard data, number-crunching roots. And they never should. But for some executives receiving reports from finance, a spreadsheet in their email inbox incites a specific type of dread. And too often, if a report is boring and overwhelming, it won’t be read—and that makes it next …

The Partnership Between Gamification And Data

gamification of data for enterprise

Let’s get one thing straight: Gamification does not mean gaming. Gamification borrows the characteristics of games and applies them to non-game contexts. Gamification works by taking advantage of humans’ natural predisposition to engage in competitive activities in order to achieve a desired outcome, whether it’s learning a new language or clicking “buy now” on a …

The Measuring Sticks of Sales Productivity

measuring stick of sales productivity

This blog post is extracted from the SiriusDecisions Research Brief “The Measuring Sticks of Sales Productivity.” Get the full article for free on the Domo Learn Center. The world is flat, or at least we thought it was until Columbus made a discovery or two while trying to find a faster route to the Far …

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