DOMOSPHERE

Musings, insights and creative solutions from our very own Domosapiens.

THURSDAY, AUGUST 21, 2014
The Partnership Between Gamification And Data
Rebecca Ricks
Rebecca Ricks
Associate Editor
gamification of data for enterprise

Let’s get one thing straight: Gamification does not mean gaming. Gamification borrows the characteristics of games and applies them to non-game contexts. Gamification works by taking advantage of humans’ natural predisposition to engage in competitive activities in order to achieve a desired outcome, whether it’s learning a new language or clicking “buy now” on a …

TUESDAY, AUGUST 19, 2014
The Measuring Sticks of Sales Productivity
Joe Hawkins
Joe Hawkins
Account Executive
measuring stick of sales productivity

This blog post is extracted from the SiriusDecisions Research Brief “The Measuring Sticks of Sales Productivity.” Get the full article for free on the Domo Learn Center. The world is flat, or at least we thought it was until Columbus made a discovery or two while trying to find a faster route to the Far …

THURSDAY, AUGUST 14, 2014
The Definitive Framework for Sales Metrics
RJ Tracy
RJ Tracy
Account Executive
framework for sales metrics

This blog post is extracted from the SiriusDecisions Research Brief “The Definitive Framework for Sales Metrics,” available for free on the Domo Learn Center. … THE EXPERIENTIAL DATABASE Sales leaders are regularly asked three seemingly straightforward questions by their chief executives: What happened, what will happen, and why are things happening as they are? One …

TUESDAY, AUGUST 12, 2014
Infographic: The World Needs Data Scientists
Jared Conley
Marketing Operations
explaining the need for data scientists

Every organization has at least two kinds of data consumers: the first is the executive or business leader who needs quick insights on reliable metrics, so they can make faster decisions. The second is the data scientist and analyst who looks for the stories and connections within the data that no one else can see. …

WEDNESDAY, AUGUST 6, 2014
Growing Your Pipeline with Mobile BI
Drew Swanson
Drew Swanson
Account Executive
mobile bi solutions for sales

Whether you’re away from the office for a few hours or several weeks, your success at generating new leads and winning new deals often hinges on how mobile-friendly your access is to the latest intelligence on your prospects. To get the latest intel on a client or perform an accurate opportunity assessment, do you have …

MONDAY, AUGUST 4, 2014
How Call Centers Recapture Revenue through Better Reporting
Steve Wellen
Steve Wellen
Chief Operating Officer
call centers recapture revenue through better reporting

Ten years ago, no one wanted to call your customer service number. Contact centers existed out of necessity, but deriving real value from them was tedious. Now, thanks to customer service pioneers like Zappos.com and Amazon.com, the field is changing. Customers are staying on the phones because they want to. Every day, more contact centers …

THURSDAY, JULY 31, 2014
What You’re Missing from Paid Social Media
Jen Gustavson
Jen Gustavson
Content Marketing Writer
paid social media

Here’s the good news: There is real value behind buying into a paid social media strategy. Click-through rates, conversions and other metrics are easier to measure, meaning you know exactly what you’re getting out of your investment. According to socialmediatoday.com, paid ads and sponsored content on Facebook, LinkedIn, Instagram and other social platforms are an …

TUESDAY, JULY 29, 2014
3 Data-Driven Tips for Veteran CMOs and Marketers
Heather Zynczak
Heather Zynczak
Chief Marketing Officer
3 Data-Driven Tips for CMOs

I‘ve always been comfortable being the youngest person in a conversation, which I credit to my two older sisters and parents who excitedly discussed and debated anything and everything around the dinner table. I also started kindergarten a year early and entered college before I was old enough to vote, making me the youngest one …

MONDAY, JULY 28, 2014
Why Data Democracy Is Your Competitors’ Best Tool
Tessa Curry
Tessa Curry
Associate Editor
data democracy

Too often, business analysts, data scientists, and similar power users share their analytic epiphanies with a very short list of peers and management. Those insights should be shared across departments if the enterprise is to get the fullest value from big data. For example, analytics may show the root cause of a new form of …

MONDAY, JULY 21, 2014
Time Management: How Do Sales Reps Spend the Day?
Darren Perucci
Darren Perucci
Communications Specialist
sales time management

Chris Harrington, Domo president, recently gave a presentation teaching sales leaders how to avoid “getting sold” by sales pros during the hiring process. The content has been hugely popular among sales leaders because of the practical yet simple approach Chris taught. Earlier this week, Chris posted a few of his favorite questions that help weed …

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