Musings, insights and creative solutions from our very own Domosapiens.

TUESDAY, JULY 29, 2014
3 Data-Driven Tips for Veteran CMOs and Marketers
Heather Zynczak
Heather Zynczak
Chief Marketing Officer
3 Data-Driven Tips for CMOs

I‘ve always been comfortable being the youngest person in a conversation, which I credit to my two older sisters and parents who excitedly discussed and debated anything and everything around the dinner table. I also started kindergarten a year early and entered college before I was old enough to vote, making me the youngest one …

MONDAY, JULY 28, 2014
Why Data Democracy Is Your Competitors’ Best Tool
Tessa Curry
Tessa Curry
Associate Editor
data democracy

Too often, business analysts, data scientists, and similar power users share their analytic epiphanies with a very short list of peers and management. Those insights should be shared across departments if the enterprise is to get the fullest value from big data. For example, analytics may show the root cause of a new form of …

MONDAY, JULY 21, 2014
Time Management: How Do Sales Reps Spend the Day?
Darren Perucci
Darren Perucci
Communications Specialist
sales time management

Chris Harrington, Domo president, recently gave a presentation teaching sales leaders how to avoid “getting sold” by sales pros during the hiring process. The content has been hugely popular among sales leaders because of the practical yet simple approach Chris taught. Earlier this week, Chris posted a few of his favorite questions that help weed …

TUESDAY, JULY 15, 2014
Are Data Warehouses Just a Stop-Gap?
Jared Conley
Marketing Operations
data warehouse as a stop gap

Some technologies are heralded as having arrived, only to falter for years, sometimes decades. In movies, 3D took about half a century to gain traction. “Smart” appliances, such as refrigerators that track your grocery inventory, were the next big thing—a decade ago. Smart appliances are still around, and we’re all still waiting for them to …

MONDAY, JULY 14, 2014
Hiring for Sales? How to Avoid Getting Sold by a Professional.
Chris Harrington
Chris Harrington
hiring sales reps best practices

Let’s face it: Most salespeople are good at interviewing. In my 25-plus years building sales teams, I’ve met the best of the best. And I’ve hired a few who I thought were going to be huge contributors, but they didn’t live up to the expectations. Hiring the wrong person can cost you 15 months and, …

Where Data Warehouses Fall Short
Alan Winters
Alan Winters
Sr. Product Manager
where data warehouses fall short

The data warehouse seems like a perfect BI solution. It provides a central repository for storing all of an organization’s data that, in turn, gives reporting tools a single location where those tools can find and extract useful data that can then be analyzed and consumed. The disappointing reality. The reality is different. Picture a …

How to Kill Innovation in 3 Easy Steps: Building the Mediocrity Machine, Pt. 2
Chris Willis
Chris Willis
Director of User Experience
building the mediocrity machine

To be fully free to create, we must first find the courage and willingness to let go: Let go of the strategies that have worked for us in the past… Let go of our biases, the foundation of our illusions… Let go of our grievances, the root source of our victimhood… Let go of our …

MONDAY, JULY 7, 2014
3 Reasons Why “BI & Analytics” Is the Top CFO Initiative
Tessa Curry
Tessa Curry
Associate Editor
BI and Analytics CFOs' Top Investment

According to Gartner, 78% of CFOs have labeled BI and analytics as their top tech initiative for their departments—beating out even financial management applications. So what’s driving the CFO demand for BI and analytics? 1. CFOs Need More Accurate Reports When a BI system pulls data directly from your finance tools, it keeps all your …

Secrets of the Data-Driven CMO
Jared Heath
Jared Heath
Content Marketing
data-driven CMO

Think of that executive you know with her head always bent to her smartphone, checking several different dashboards, and lost somewhere in the datasphere. Got that picture clearly in your mind? Good. That’s not the kind of data-driven CMO we’re talking about. The data-driven CMO has seven little secrets that give her an edge on …

MONDAY, JUNE 30, 2014
Warning: You may not be the CEO you thought you were…
Jen Gustavson
Jen Gustavson
Content Marketing Writer
ceo motivation

Do you use fear to motivate your employees? Do your employees know what your priorities are? Are your executives massaging data before handing it over? According to the 360-degree CEO Report by, there’s quite a difference between how the CEO feels she is directing the company, and how the employees perceive her methods. For …

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