Marketers: it’s time to act on your data.

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Marketers today know more about their businesses than ever before thanks to data, but knowledge isn’t enough to benefit the company’s bottom line. It’s easy to kick back and pat yourself on the back after collecting data, but the reality is that the best marketers are moving past data exploration and putting it into action. …

Kiss the boring BI conference goodbye. Hello Domopalooza!

On April 7-9, Heather (our CMO) is giving birth to our first-ever Domo user conference and we’re calling it Domopalooza. We deliberately chose a name that communicates that this isn’t the same snoring conference you’ve been invited to year after year. At Omniture (the company I co-founded before Domo), we created THE analytics event for …

It’s time to beef up your customer retention efforts: how to make more money without more sales.

customer retention with data

Businesses know how to increase revenue through customer acquisition—and they are very good at it. But according to a recent Forbes article, there is far more profitability in retaining existing customers. Here are some stats I found compelling: Gartner reports that 80% of future revenue comes from 20% of current customers. Bain reports that a …

(Some) businesses are satisfied with their data outcomes, Accenture says.

big data success

A recent Accenture study titled “Big Success With Big Data” tackled the question of data outcomes, and found that 1) businesses are overwhelmingly satisfied with big data, and 2) big data holds tremendous disruptive potential. As much as those general statements might make you want to kick your feet up and relax, there are a …

Kirk Goldsberry is a data genius. Here’s why you should care about his work.

big data analytics in basketball

You’ve heard of Billy Beane, or at least his work. The inspiration behind the book “Moneyball,” Beane used sports data to beat out competitor teams with far bigger budgets (the Yankees, anyone?). The business application is obvious—but it’s also a bit flawed. The problem with the baseball-to-business analogy is that the game of baseball is, …

Why music streaming services are betting on analytics.

music streaming with big data

Amid a bitter feud between music artists and streaming services over royalties for online music, Pandora appears to be extending the olive branch. In an attempt to lure musicians back to the site, the streaming radio service recently announced its new Artist Marketing Platform, which provides listener data to music artists who are being played …

CIOs losing IT budget to marketing? 3 ways to stay relevant.

CIOs losing IT budget to marketing

CIOs and CMOs have been experiencing a surprising amount of friction in the past several years. According to a recent Accenture report, only one in ten marketing and IT executives says collaboration between the CIO and CMO is at an acceptable level. Part of the problem is that with marketing department’s soaring IT budget—Gartner says CMOs …

HBR to marketers: “You’re spread too thin.”

marketers spread too thin

In the Harvard Business Review’s article “The Ultimate Marketing Machine,” the authors remind marketers just how frustrating it is to have all the information they could possibly want and still get none of the information they need. The conclusion to HBR’s (actually very helpful) article goes something like this: At first blush, the Marketing2020 study …

Marketers have the CEO’s ear—but do they have enough data to keep it?

data-driven cmo

IBM’s latest Global C-Suite Study surveyed 4,183 top executives in 20 industries from around the world, and the resulting report has some interesting things to say about the CMO. First, the CMO has the CEO’s ear more now than ever before, second only to the CFO. The report states that 63% of CMOs surveyed are …

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