(Some) businesses are satisfied with their data outcomes, Accenture says.

big data success

A recent Accenture study titled “Big Success With Big Data” tackled the question of data outcomes, and found that 1) businesses are overwhelmingly satisfied with big data, and 2) big data holds tremendous disruptive potential. As much as those general statements might make you want to kick your feet up and relax, there are a …

Kirk Goldsberry is a data genius. Here’s why you should care about his work.

big data analytics in basketball

You’ve heard of Billy Beane, or at least his work. The inspiration behind the book “Moneyball,” Beane used sports data to beat out competitor teams with far bigger budgets (the Yankees, anyone?). The business application is obvious—but it’s also a bit flawed. The problem with the baseball-to-business analogy is that the game of baseball is, …

Why music streaming services are betting on analytics.

music streaming with big data

Amid a bitter feud between music artists and streaming services over royalties for online music, Pandora appears to be extending the olive branch. In an attempt to lure musicians back to the site, the streaming radio service recently announced its new Artist Marketing Platform, which provides listener data to music artists who are being played …

CIOs losing IT budget to marketing? 3 ways to stay relevant.

CIOs losing IT budget to marketing

CIOs and CMOs have been experiencing a surprising amount of friction in the past several years. According to a recent Accenture report, only one in ten marketing and IT executives says collaboration between the CIO and CMO is at an acceptable level. Part of the problem is that with marketing department’s soaring IT budget—Gartner says CMOs …

HBR to marketers: “You’re spread too thin.”

marketers spread too thin

In the Harvard Business Review’s article “The Ultimate Marketing Machine,” the authors remind marketers just how frustrating it is to have all the information they could possibly want and still get none of the information they need. The conclusion to HBR’s (actually very helpful) article goes something like this: At first blush, the Marketing2020 study …

Marketers have the CEO’s ear—but do they have enough data to keep it?

data-driven cmo

IBM’s latest Global C-Suite Study surveyed 4,183 top executives in 20 industries from around the world, and the resulting report has some interesting things to say about the CMO. First, the CMO has the CEO’s ear more now than ever before, second only to the CFO. The report states that 63% of CMOs surveyed are …

3 strategies to convert more mobile traffic.

Mobile Retail Revenue

Shoppers are relying on their mobile technology more with every passing year to help them make better purchasing decisions. In the United States, 42% of American adults own a tablet computer; 58% of all adults carry smartphones, and they often turn to their favorite shopping sites and apps just to pass the time. That spells opportunity …

How to Rock Dreamforce #likeaboss

10.14.14_dreamforce

Every year, Dreamforce gets bigger and busier. So how can you avoid having your brand get lost in the mix? Here are 9 ways to stand out without screaming for attention (we’re looking at you, stretchy jumpsuit people). Command eyeballs – Nearly 200,000 people will descend upon San Francisco this year for Dreamforce. To get maximum …

An Insider’s Guide to Dreamforce 2014 – Tips and Tricks to Having an Epic Show

10.13.14_df_tips_tricks

Dreamforce is one of the biggest events of the year and it can be downright scary. But don’t worry. With a few simple tips and tricks you’ll be a Dreamforce pro in no time. Here’s your insider’s guide to pure #DF14 domination. 1. Be engaged in social media Use hashtags! In today’s social media world, …

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