DOMOSPHERE

Musings, insights and creative solutions from our very own Domosapiens.

TUESDAY, SEPTEMBER 23, 2014
Top CEOs Are Still In The Dark On Social Media
Rebecca Ricks
Rebecca Ricks
Associate Editor
social ceo report domo

Long gone are the days when CEOs could hide behind their office doors. Employees and customers are beginning to expect the chief executive to lead the way when it comes to brand awareness and visibility. When CEOs are active on social media it sends a clear message to their employees that they are committed to …

TUESDAY, SEPTEMBER 16, 2014
2 Ways to Please Your Data Lover
Kevin Hammons
Kevin Hammons
Product Analytics
IT data reporting

Business leaders love data. When they have it, they’re able to make sound decisions with confidence. But when they don’t, they’re up all night wondering when their instinct is finally going to fail them—or if it already has. So it falls on the shoulders of BI and IT experts like you to deliver the data …

THURSDAY, SEPTEMBER 11, 2014
(More) Secrets of the Data-Driven CMO
Jared Heath
Jared Heath
Content Marketing
more secrets of the data driven cmo

If data were water, then many marketers are trying to drink from a fire hydrant. Even within the marketing department alone, there’s an impossible amount of information for one person to keep track of day in and day out. Here are two more secrets, pull from our executive brief “7 Secrets of the Data-Driven CMO,” …

TUESDAY, SEPTEMBER 9, 2014
CEOs: It’s Time to Get Off the Social Media Sidelines
Josh James
Josh James
Founder, CEO & Chairman of the Board
Unknown-2

This is the third consecutive year that Domo and CEO.com have conducted a study of the social media habits of Fortune 500 CEOs. The results are in — and I can report that there’s good news and bad news. First the bad news. This year’s “Social CEO Report” found that the vast majority of the …

FRIDAY, SEPTEMBER 5, 2014
Two Top Challenges for Every Retail COO (And How to Fix Them)
Dan Roden
Dan Roden
Director of Marketing Experience
retail challenges with big data

This blog post is an extraction from the report Conquering Retail’s 6 Biggest Cross-Channel Challenges, available for free here. Retailers have an unending supply of potential software solutions built to solve business problems—especially for operations and supply chain. But managing all the disparate “solutions” can become a serious problem. Let’s take a look at two of …

WEDNESDAY, SEPTEMBER 3, 2014
What Your Finance Reports Should Learn from Mint
Tom McConnon
Tom McConnon
Product Marketing Manager
finance reporting with spreadsheets

Everyone understands finance will never stray from spreadsheets and its hard data, number-crunching roots. And they never should. But for some executives receiving reports from finance, a spreadsheet in their email inbox incites a specific type of dread. And too often, if a report is boring and overwhelming, it won’t be read—and that makes it next …

THURSDAY, AUGUST 21, 2014
The Partnership Between Gamification And Data
Rebecca Ricks
Rebecca Ricks
Associate Editor
gamification of data for enterprise

Let’s get one thing straight: Gamification does not mean gaming. Gamification borrows the characteristics of games and applies them to non-game contexts. Gamification works by taking advantage of humans’ natural predisposition to engage in competitive activities in order to achieve a desired outcome, whether it’s learning a new language or clicking “buy now” on a …

TUESDAY, AUGUST 19, 2014
The Measuring Sticks of Sales Productivity
Joe Hawkins
Joe Hawkins
Account Executive
measuring stick of sales productivity

This blog post is extracted from the SiriusDecisions Research Brief “The Measuring Sticks of Sales Productivity.” Get the full article for free on the Domo Learn Center. The world is flat, or at least we thought it was until Columbus made a discovery or two while trying to find a faster route to the Far …

THURSDAY, AUGUST 14, 2014
The Definitive Framework for Sales Metrics
RJ Tracy
RJ Tracy
Account Executive
framework for sales metrics

This blog post is extracted from the SiriusDecisions Research Brief “The Definitive Framework for Sales Metrics,” available for free on the Domo Learn Center. … THE EXPERIENTIAL DATABASE Sales leaders are regularly asked three seemingly straightforward questions by their chief executives: What happened, what will happen, and why are things happening as they are? One …

TUESDAY, AUGUST 12, 2014
Infographic: The World Needs Data Scientists
Jared Conley
Marketing Operations
explaining the need for data scientists

Every organization has at least two kinds of data consumers: the first is the executive or business leader who needs quick insights on reliable metrics, so they can make faster decisions. The second is the data scientist and analyst who looks for the stories and connections within the data that no one else can see. …

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