/ 4 ways to give customers what they want—and get them coming back for more

Attracting customers is one thing, attracting repeat customers is an entirely different ballgame.

The best way to keep customers coming back is to personalize their experiences and anticipate their needs, which means understanding your customers at a deeper level and meeting them more than halfway.

Here are 4 ways to get you there.

1. Go multichannel or go home.

From chat, email, newsletters, and websites to social media, phone, direct mail, and product packaging, if you’re not communicating with customers on every available channel, you WILL miss valuable customer data, which will inevitably lead to missed opportunities. Even more importantly, being able to correlate each into a holistic look at your omnichannel marketing will unlock insights you may have otherwise missed.

2. Collect anything and everything.

The more you know about your customers, the more you can tailor their experiences and interactions with your company, fostering the kind of loyalty that brings them back, over and over. That means collecting the obvious things: channel preference, buying patterns, geographical location, demographic data, how often they like to receive offers, what types of offers generate the best response, and so on. But the more specific information you can narrow in on about a certain customer, the better you can personalize their experiences.

3. Make it personal.

It’s not just about what they want today, but what they might want tomorrow. But don’t use customer data in a vacuum; combine and compare it with existing customer data in CRM and ERP systems to generate a richer trove of information. Turn this information into relevant pitches for products or services customers may want, using the channels they prefer, and develop very targeted, personalized messages that are more likely to resonate.

4. Build consistent experiences.

One of the biggest roadblocks to customer loyalty is inconsistent experiences. You may be able to build a beautiful, personalized experience in-store, but if your web and mobile experiences don’t follow suit, customer trust goes out the window. Give your customers the same beautiful, personal, and easy experience everywhere, and they’re more likely to become repeat customers.

Domo delivers live data on your customers—and everything else in your business—so you can make smarter decisions faster and tap into to a market that’s eager for better experiences and brimming with brand loyalty opportunities.

Tags: data

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