/ How to Create an Effective Marketing Dashboard

How to Create an Effective Marketing Dashboard

Marketers can no longer be seen as creatives or “ideas people,” and they are now expected to be statisticians who are able to analyze mountains of marketing data.In order to do this, many professionals have been turning to dashboards to consume all that data.

Follow these four guidelines to create an effective marketing dashboard:

  1. Know what you want to measure
  2. Make sure you’re collecting the right data
  3. Choose the right dashboard technology
  4. Share the love through data democracy

Check out some related resources:

Catch up on the newest features now available in Domo

COVID-19 Crisis Command Center

Domopalooza 2020 On-Demand

Try Domo for yourself. Completely free.

Domo transforms the way these companies manage business.