/ Why data management is more important than you think

Why data management is more important than you think

Data management is the process of gathering, arranging, safeguarding, and archiving an organization’s data. Data management solutions are crucial for making sense of the enormous amounts of data enterprises produce and consume.

In the modern digital economy, businesses have more access to data than ever before. This data provides the necessary information on which companies can base their decisions. For this reason, all businesses need to take data management seriously and invest in systems that can help manage, secure, and scale it to meet the company’s needs.

For company managers, business leaders, and end-users to make operational decisions and develop long-term strategies, it is essential to implement a data management system to execute business applications.

All phases of the information lifecycle of a business are connected by a spine called data management. It complements process management, ensuring that decisions made by teams garner support from the most accurate and up-to-date data possible.



Types of data management

Master data management

Master data management makes sure a business bases choices entirely on high-quality data. An organization must gather all the raw data from various sources and then put it all in one data warehouse as part of a master data management plan. Often, the data will then need to be utilized within multiple business divisions. A solid data management master plan will facilitate this process.

Data stewardship

A steward oversees all data management systems. They keep track of corporate data collection and data storage regulations. Before problems escalate and result in data loss or breakdown, a steward assists in mitigating any issues.

Data quality control

Data quality control involves examining any data gathered to determine whether there are any issues, such as duplicate data or other discrepancies. The enterprise data management network, as defined by the organization, must have a way to manage the quality of data that it stores and transfers.

Data security

One of the most important things a business can do is enforce data security and privacy safeguards. Every day, sensitive information and priceless client data are gathered and preserved. Data breaches risk your business’s reputation and can lead to severe legal cases. Once a customer senses a possible data breach or does not trust the treatment of their sensitive information, they may become wary of continuing their relationship with that company. This is why it is essential to use a data management system to protect your data from cyber theft.

Data governance

Data governance involves laying out all the rules for how management platforms handle the data in the warehouses and the management software. It develops a plan for acquiring, transporting, and safeguarding all business data. Data governors collaborate with the different stewards and teams to streamline data management processes.

Data warehouses

Data warehouse solutions are designed to handle and oversee all the data collected in its cloud-based framework and other information management tools. Here, business analysis and data analytics glean valuable insights that boost revenue, expand clientele, and identify new opportunities.



Importance of data management


Good data management may make your organization’s assets more easily accessible to authorized users, making it straightforward for individuals to swiftly and confidently locate the appropriate data. Employees can quickly find the data required to perform their duties more effectively because data accessibility makes your business more productive.

Increases productivity

Your business will be more organized and productive if data can be managed and made accessible, especially in large organizations. Instead of making people spend more time hunting for information, it frees up their time so they can complete other tasks. Additionally, workers will be better able to comprehend and convey information to others with good data management.

Minimal risk of data loss

A robust data management framework will lessen the risk of losing crucial corporate data. Additionally, it ensures that your data is backed up so that, in the event of a sudden bug or system failure, any lost information can be quickly recovered, minimizing the consequences.


By defining procedures and guidelines for usage and fostering confidence in the data being used to inform choices within your business, data management aids in reducing the possibility of errors. With the help of reliable, current data, companies can react more quickly to market developments and client needs.


By using tested procedures to keep data and metadata current, data management enables enterprises to increase data and usage opportunities effectively. When data management techniques are simple to repeat, your business can minimize the needless expenses of duplication.

Smooth operations

Every business aspires to have operations that run smoothly, and information management can make that a reality. An effective data management system will ensure you have the insights to inform you about market changes that you can respond to in order to maintain an edge over the competition.


Data management best practices

Businesses must be able to handle data management difficulties in order to profit from implementing best practices. Before you go into data management, consider these best practices:

State your business goals

It’s essential to have defined business objectives. The method for gathering, storing, managing, cleansing, and analyzing data will be decided based on the direction these goals provide. This procedure ensures you’re storing and organizing data that’s necessary for making decisions that will help you achieve these objectives.

Put data security first

Although data should be appropriately accessible within your firm, you must set up safeguards to protect it from outsiders. Ensure your processes adhere to compliance standards and educate your team on proper data handling.

Give the appropriate individuals access to data

Finding the perfect balance between data reliability and ease of access to data can be challenging, but if your team cannot quickly get the data they require, it could result in a time and financial loss. You must also ensure that the appropriate individuals have access to the information whenever and wherever they need it. It is wise to set up several permissions so each employee may access the necessary data to do their duties rather than give general authorization for everyone in the organization.

Pay attention to the quality of the data

Put procedures in place to raise the quality of the data. Before streamlining your data storage and collecting efforts, perform routine accuracy checks to prevent data from becoming stale or obsolete in any way that could impair analyses.



Data management is essential for building reliable data analytics solutions which yield key insights that benefit your consumers. Effective data management enables users throughout an organization to locate and access reliable data for their respective tasks and decisions. Examine your organization’s data management processes and see if you can implement something from this article to make it better.

Check out some related resources:

Why is no one visiting my lakehouse? Unlock the power of your lakehouse for low-code and no-code users

From Data Chaos to Cohesion—Consolidate Your Tech Stack with Domo’s Integration Capabilities

Bridge the Gap: How Domo Cloud Amplifier Harmonizes IT and Business Data Needs

Try Domo for yourself. Completely free.

Domo transforms the way these companies manage business.