From Rookie to All-Star: the NBA’s Domo Journey to AI | Domopalooza 2025
The NBA has increasingly used Domo over the past eight years, beginning as a tool for visualization and reporting. Fast-forward to today, and the NBA is using AI features in Magic ETL to systematically and dynamically estimate viewership of games in order to optimize viewership opportunities, all while keeping a human in the loop. By layering a what-if analyzer approach on top of AI predictions, Domo's all-inclusive platform allows the internal NBA teams to quickly make adjustments to streaming assignments, allowing for yet another layer of AI-informed, human-approved decision-making. To see more from DP25, visit: https://bit.ly/DP25MSaB ______________________________________________________________ About Domo Domo is an AI and Data Products platform that helps companies of all sizes leverage data and AI to drive value in today’s data-driven world. Built around our customer’s preferred data foundation, powered by our award-winning Domo.AI solution, and enriched with our partner ecosystem, the Domo platform enables users to prepare, visualize, automate, distribute, and build end-to-end data products that provide solutions across the entire data journey. From hydrating your data foundation, to building fully embedded applications that can be shared with your employees and customers, to deploying AI models across a variety of providers, Domo gives users the ability to build data products that generate measurable value for the business.
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