I’ve had a boatload of conversations with customers and prospects about their needs for a business intelligence solution. While every company’s needs are unique, there’s a common theme in each conversation: business users and IT professionals view BI differently. Both views are important, but they have very different expectations.

This is one of the reasons I started Domo. Traditional BI solutions completely ignore the user experience. Domo goes beyond traditional BI, putting business information directly in the hands of end users, in the way they want to consume it.

Check out the following Domo infographic to see how business and IT professionals view BI differently.