From the domosapiens
Musings, insights and creative solutions from the team at Domo.
Monthly Archives: November 2012
Thursday
November 29, 2012
Heather Zynczak
Chief Marketing Officer
From an early age, I’ve been comfortable being the youngest person in a conversation. I had two older sisters and two energetic parents who liked to discuss and debate anything and everything around the supper table. I started kindergarten a year early and went to college before I was old enough to vote. I spent …
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Thursday
November 22, 2012
Dan Roden
Director of Marketing Experience
Thanksgiving is largely a food holiday. At the Roden household, we always mix in shooting guns and throwing the Nerf football on the street. For the most part, it is about cramming my seemingly ever-expanding extended family into a small home and eating the traditional cornucopia of food staples synonymous with this great American holiday. …
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Friday
November 16, 2012
Thamina Christensen
Marketing Project Manager
Last week at the Eloqua Experience conference, I was shocked at the stats confronting businesses. Two-thirds of CMOs believe marketing ROI will be their top effectiveness measurement by 2015. Effective use of sales intelligence increases revenue productivity per sales rep by 17%. 90% of the data in the world today was created in the last …
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Wednesday
November 14, 2012
Heather Zynczak
Chief Marketing Officer
In all honesty, I think we are all still figuring out how to harness the power of social media, but here are a few activities that I have seen make an impact. Leverage your CEO. A CEO with a strong social presence, in an authentic voice, can be the most effective weapon in your arsenal. …
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Friday
November 9, 2012
Tom McConnon
Product Marketing Manager
Growing up, I believed you were defined by a cortex. My dad, they’d say, is as left-brained as they come. And who could argue? He made a living turning zeros and ones into functional software, and once rebuilt a 1960 Porsche Roadster—ground up, from engine to electrical—using a single technical manual. My mom? She couldn’t …
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Tuesday
November 6, 2012
Josh James
Founder, CEO & Chairman of the Board
As a CEO, buzzwords or phrases don’t get me excited. I’d rather show my customers the money than some newfangled acronym or buzzword. Today, big data seems to be one of the most hyped terms in tech. It’s been PowerPointed and white boarded in conference rooms to death. It’s been lauded by tech media as the next …
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Thursday
November 1, 2012
Joe Hawkins
Account Executive
One of my mentors in sales used to keep a plunger on his office desk. Scribed into the side of that plunger were the words “Got a clogged pipeline?” As we approached the end of a quarter, he was often seen pacing his office with that plunger in his hands as he contemplated the deals …
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