The Data Driven CMO: Teaching an Old Dog New Tricks

From an early age, I’ve been comfortable being the youngest person in a conversation. I had two older sisters and two energetic parents who liked to discuss and debate anything and everything around the supper table. I started kindergarten a year early and went to college before I was old enough to vote. I spent …

The Best Way To Organize Your Plate On Thanksgiving

Thanksgiving is largely a food holiday. At the Roden household, we always mix in shooting guns and throwing the Nerf football on the street. For the most part, it is about cramming my seemingly ever-expanding extended family into a small home and eating the traditional cornucopia of food staples synonymous with this great American holiday. …

One View of the Truth

Last week at the Eloqua Experience conference, I was shocked at the stats confronting businesses. Two-thirds of CMOs believe marketing ROI will be their top effectiveness measurement by 2015. Effective use of sales intelligence increases revenue productivity per sales rep by 17%. 90% of the data in the world today was created in the last …

Applying the 80/20 rule to Social Media

In all honesty, I think we are all still figuring out how to harness the power of social media, but here are a few activities that I have seen make an impact.  Leverage your CEO.  A CEO with a strong social presence, in an authentic voice, can be the most effective weapon in your arsenal.  …

Making a Case for the Middle-Brained Marketer

Growing up, I believed you were defined by a cortex. My dad, they’d say, is as left-brained as they come. And who could argue? He made a living turning zeros and ones into functional software, and once rebuilt a 1960 Porsche Roadster—ground up, from engine to electrical—using a single technical manual. My mom? She couldn’t …

New Report Shows How to Turn Big Data into Big Bucks

As a CEO, buzzwords or phrases don’t get me excited.  I’d rather show my customers the money than some newfangled acronym or buzzword. Today, big data seems to be one of the most hyped terms in tech. It’s been PowerPointed and white boarded in conference rooms to death. It’s been lauded by tech media as the next …

Is Your Sales Pipeline Clogged?

One of my mentors in sales used to keep a plunger on his office desk. Scribed into the side of that plunger were the words “Got a clogged pipeline?” As we approached the end of a quarter, he was often seen pacing his office with that plunger in his hands as he contemplated the deals …

Domo requests your consent to send you email communications. Please customize your Domo experience:

By selecting "YES" and clicking "Submit", you agree that Domo, Inc. and its representatives may contact you at the email address provided. You may unsubscribe, or view our Privacy Policy, at any time.