Rakuten Marketing Selects Domo To Help Drive Performance-Based Digital Marketing Campaigns
SILICON SLOPES, Utah – June 25, 2014 – Today Domo announced digital marketing leader Rakuten Marketing has selected Domo’s executive management platform to increase productivity and improve client service. Specifically, Rakuten Marketing uses the Domo platform to better leverage its existing CRM technologies and digital marketing solutions as well as assist its clients in analyzing their marketing data to maximize resource allocation.
As the digital marketing division of Rakuten, one of the world’s largest Internet service companies, Rakuten Marketing places high value in providing actionable, accurate and high-level data to CMOs and business decision makers. However, the process of aggregating and analyzing massive pools of data was time consuming. This led to Rakuten Marketing’s selection of Domo as a complementary platform to support its extensive portfolio of technology offerings.
“Professionals in my role spend a good portion of time just keeping the lights on — infrastructure maintenance, patches, capacity run-outs — but with Domo we can streamline those processes to focus on more strategic initiatives,” said Michael Brandt, director of business intelligence and analytics at Rakuten Marketing. “Using Domo, we’re able to execute projects in a fraction of the time and have cut development time by one-third, on average.”
By bringing together disparate data from the company’s CRM and digital marketing systems into a centralized location, Domo enables Rakuten Marketing executives to easily get the information they need without having to rely on the BI and analyst teams.
Domo is a cloud-based executive management platform that gives users direct, real-time access to all the business information they care about, in one place.
With $250 million in funding, Domo is backed by an all-star list of angels and investors including Benchmark, Fidelity Investments, Founders Fund, GGV Capital, Greylock Partners, IVP, salesforce.com, TPG Growth, T. Rowe Price, WPP and Zetta Venture Partners, plus CEOs of the world’s largest SaaS and Internet businesses.
Domo’s founding team consists of some of the most sought after talent in the industry with experience that includes Amazon, American Express, Ancestry.com, eBay, Endeca, Facebook, Google, LinkedIn, MLB.com, Omniture, salesforce.com and SAP.
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