Nikkei Selects Domo to Build a Data-Driven Culture, Helping To Improve Customers’ Online Experience while Boosting Marketing ROI
Silicon Slopes, UT – December 14, 2017 – Today Domo announced that Nikkei, Japan’s largest media group with more than 3.7 million online members and 545,000 subscribers, has chosen Domo to help its marketing organization build a data-driven culture and accelerate digital-first initiative to distribute the online news faster than print. It improves customer engagement on the Nikkei ID membership services covering major online news websites of Nikkei group and boosts Marketing return on investment (ROI).
Since Nikkei Online started in 2010, Nikkei has worked on integrating the multiple data sources from access logs, search engine, advertisement and social media to a single platform on AWS. From the data collection and analysis on AWS, Nikkei was able to see web traffic and readership data and share it across the organization to improve the customer experience and the usability of the information distribution platform. However, with no real-time solution to manage their data, each decision maker found it difficult to collect, integrate and visualize the data in real-time to uncover accurate and actionable insights that would increase customer engagement online.
With their business goals in mind, Nikkei leverages Domo to empower everyone across the company with the real-time, relevant data they need to make decisions by visualizing indicators to see such as from the reading behavior to the IT’s system working situation that improves the online customer experience. Replacing their manual Excel process of data aggregation and reporting that remained as a part of business process, Nikkei puts data directly into the hands of decision makers through Domo, enabling to reduce time and steps that were used for data collection and reporting. Having the infrastructure to leverage data will support the digital-first initiative and promote the data-driven culture across the organization.
“Being closer to data is essential in order to adopt a data-driven culture that promotes the business and services,” said Hideki Yamauchi, Deputy Manager of BtoC Unit, Digital Business at Nikkei who contributed to select Domo. “We have invested in the infrastructure and tools for data collection and analysis, but Domo is the only tool that can be used easily without expertise. We expect that it will play an important role to visualize the data on daily bases and to improve the business based on data. By establishing an environment for each person to leverage data for understanding the values expected by the audience to see the depth of relationships with them, we believe that the digital-first initiative will be accelerated.”
To learn more about how innovative organizations like Nikkei are using Domo to get more value from their data, visit www.domo.com/customers.
Domo helps all employees – from the CEO to the front-line worker – optimize business performance by connecting them in real time to the right data and people they need to improve business results. The company works with many of the world’s leading and most progressive brands across multiple industries including retail, media and entertainment, manufacturing, finance and more. For more information, visit www.domo.com. You can also follow Domo on Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest.
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