All Nippon Airways Chooses Domo to Harness the Power of its Real-time Data and Improve Online Experience for Customers While Maximizing Marketing ROI
Silicon Slopes, UT – July 6, 2017 – Domo announced today that All Nippon Airways Co., Ltd. (ANA), Japan’s largest airline with more than 13,000 employees, has chosen Domo to optimize the value of its business data and deliver real-time insights to fuel data-driven decisions that increase website ticket sales and maximize marketing ROI. Equipped with the right data to optimize the user experience on both its Japan-domestic and global websites, ANA looks to increase the conversion of online visitors to confirmed ticket reservations.
Previously using a manual data collection and reporting process, ANA found it cumbersome to visualize and extract insights from obsolete website data. Monthly and weekly manual reports meant the company was unable to drive real-time changes to meet marketing and sales goals, which included key performance indicator (KPI) achievements such as number of website visitors and ticket sales.
To resolve its issues with laborious report building and stagnant data, ANA worked with Domo partner transcosmos in their evaluation of a business optimization solution. transcosmos has over 50 years of experience in IT services management. Through consultation with transcosmos, ANA selected Domo for its unmatched ability to connect to more than 450 data sources. In addition, ANA valued Domo’s strong partner ecosystem.
ANA has replaced Excel reporting with Domo and plans to leverage real-time data insights from Domo to improve its digital campaign performance, as well as improve the online customer experience. By automating its data connectivity and visualizations, the company will repurpose the wasteful time previously allocated to building and syncing reports, and instead make quick decisions that maximize marketing return on investment (ROI) and meet KPI goals. Additionally, ANA plans to expand Domo usage and add other data sources that help to improve website performance.
“We are excited to be working with Domo and transcosmos as we look to improve our data reporting processes and gather insights that help to increase website ticket sales,” said Tomoaki Tokuda, Director of Market and Communications, Strategy planning at ANA. “Domo will help us to optimize our marketing activities and accelerate our website improvements and performance, which ultimately will result in enhancing the customer experience.”
To learn more about how innovative organizations like ANA are using Domo to get more value from their data, visit http://www.domo.com/customers.
Domo helps all employees – from the CEO to the front-line worker – optimize business performance by connecting them to the right data and people they need to improve business results. Domo’s Business Cloud is the world’s first customizable platform that enables decision makers to identify and act on strategic opportunities in real time. The company works with the world’s leading and most progressive brands across multiple industries including retail, media and entertainment, manufacturing, finance and more. For more information, visit www.domo.com. You can also follow Domo on Twitter, Facebook, LinkedIn, Google+, Instagram and Pinterest.
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