Join David Katz, VP, GM Programmatic Revenue Platforms & Operations at Univision, as he describes his methodology for discovering hidden opportunities for ad revenue at Univision. He explains his journey from being confronted with very granular data, to realizing he had to find a better analysis solution, through identifying the key metrics to measure. Because he needed answers fast, he avoided embarking on big development projects and maintains a very agile, iterative approach which lead to 100% improvement in yield.
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