Masterclass: Marketing – Do More with Data (Session 1)
Modern marketing is transformed by data – adtech, martech, marketing effectiveness, digital, mobile, social, attribution – yet, visibility into what’s working and what’s not is delayed and incomplete. Especially for global organisations with significant complexity across product/service lines, geographies, channels and agencies.
With Domo, there is a better way where data, systems, people and process can be unified under one platform to enable more effective marketing execution, operations and strategy. With Domo, marketing organisations become data-driven and ultimately AI-powered.
During the masterclass, we will guide you through:
- Connecting all your relevant marketing data into Domo
- Combining it into a master data table
- Normalizing campaign names coming in from different source systems
- Powering up business impacting dashboards
- Using the dashboards to find business improvement opportunities
- Serving summary and highlight findings to senior leadership