Marketers can no longer be seen as creatives or “ideas people,” and they are now expected to be statisticians who are able to analyze mountains of marketing data.In order to do this, many professionals have been turning to dashboards to consume all available data. Dashboards are the future of BI and data analytics.

Follow these four guidelines to create an effective marketing dashboard:

1. Know what you want to measure
2. Make sure you’re collecting the right data
3. Choose the right dashboard technology
4. Share the love through data democracy