Crawl, Walk, Run: Three Critical Tiers of Marketing Metrics
Brought to you by: American Marketing Association
Modern Marketers are faced with making sense of the ever-increasing amount of data they have access to. What should they be tracking? What are their peers measuring? What key performance indictors really help push campaign performance to the next level?
Here are the topics of discussion:
- Getting started with basic tracking
- Sophisticated measurements
- Lessons learned from a data-driven marketing veteran
- New marketing dashboard technologies