Six Ingredients to Smarter Marketing. Brought to you by: MarketingProfs
Corporate marketing is undergoing a sea of change in the way it operates, thanks in large part to the role data is now playing. To be able to understand and process marketing data, and then be able to extract value from that data is becoming increasingly important.
How do you accomplish that? Consider these six concepts:
The Cloud: Freeing data for those who need it
Dashboards: Making data accessible, intuitive, and user-friendly
Visualize: Letting the eyes have it
Interactivity: Putting Big Data to work for marketing
Context: Identifying the relationships behind the intelligence
Collaborate: Tapping into an organization’s collective IQ
Check out some related resources:
Building A Data-Empowered Business Part 1: The Value of Data
How dark data is hurting your business
Opportunities and Obstacles to Democratizing Data
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