Guide
How High-Tech Leaders Can Use Data to Optimize Growth
Track marketing performance, increase sales, and improve product development with next-level business intelligence.
For tech companies, being agile and responsive to customer needs is critical for gaining an edge in a crowded market. But it’s hard to know where to focus resources and response when customer data is fragmented and often based on outdated reports.
With the right data tools in place, tech leaders can get a complete view of their customer needs and operations to optimize resources and prioritize needs. In this guide, we share examples of how tech leaders can use data to improve performance across multiple areas:
- Learn how to manage sales performance and forecasting with accurate and real-time data.
- Find out why data helps manage engineering resources.
- Discover how you can use data to optimize product development to create customer-focused improvements.