/ What are the benefits of using big data analytics in business?
What are the benefits of using big data analytics in business?
As companies continue to grow and scale, the need for big data analytics becomes more important. Businesses can use this information to improve their marketing efforts, strengthen relationships with their customers, and generate more revenue.
Big data refers to large amounts of data that traditional software cannot process. However, with the advent of cloud computing and advancements in processing, companies such as Google and Amazon have scaled their business through the use of big data analytics, unlocking insights into areas such as marketing and product development.
Business big data analytics can provide an understanding of customer behavior which allows companies to improve their marketing efforts and generate more revenue. Plus, it’s a way for companies to understand their competitors better.
So how can companies benefit from using business big data analytics? In this article, let’s dive deeper into the benefits of using business big data analytics and look at practical steps companies can take to get started.
Defining big data
Over the past decade, there has been a massive increase in the amount of data collected. This rise and advances in technology have created a new breed of company that is data-driven and continuously looking for ways to analyze and trend data sets to derive insights.
Typically, big data is described as any dataset that cannot be processed with traditional software. The majority of this data comes from the use of sensors and mobile devices such as GPS trackers and social media sites such as Facebook.
As companies continue to grow, the amount of data they collect also continues to grow. For example, online retailer Amazon has made big data analytics a priority in their organization by leading with IT innovation.
Amazon collects different types of measurements each day on nearly every item listed for sale. This provides an enormous amount of data about customer preferences and trends that can be used to benefit their business.
This massive amount of data requires more than just traditional software to process it. Issues arise when storing, moving, and processing this data. Specifically, the datasets are so big that they need to be analyzed on high-performance computing platforms using cluster computing techniques.
With this type of technology, data scientists can run advanced analytics algorithms on terabytes of data and look for underlying patterns or insights. This allows companies to respond in real-time and always be one step ahead.
Companies that use big data analytics can improve their business marketing efforts and generate more revenue. Let’s explore the benefits of using business big data analytics further by looking at customer behavior and competitive intelligence.
The benefits of using business big data analytics
1. Customer behavior
Big data analytics provides unparalleled market intelligence.
For example, it allows companies to understand customer behavior with product development. This is done through trend analysis, where big data is used to gain insights on purchase history and future buying intentions. Data is also being generated about customers faster than ever before. New technologies such as Google Analytics and mobile apps can track customer behavior on your website or when they interact with your services.
With this information, companies can better gauge what customers want and react to future products. As a result, companies can invest in the right types of products and ensure they are creating high value for their customers.
This information has many other benefits as well. For example, big data analytics helps businesses identify current trends in customer behavior, which can gain a competitive advantage over other companies. It also allows businesses to discover hidden insights to improve their business.
2. Competitive intelligence
Another benefit of using big data analytics is understanding your competition better. For example, companies that do not use big data may only have the same information on their competition that can be found on public sources.
Using big data, companies can gain better insight into their competition’s business, market conditions, and customer trends. This allows them to stay one step ahead of the game.
3. Real-time intelligence
Big data analytics also provides a company with real-time intelligence about its customers. Real-time information allows companies to make changes and improvements quickly to better serve their customers. New streaming techniques such as Apache Kafka allow companies to ingest and analyze massive amounts of data.
For example, big data can help a company identify the best time of day or location to put up signage based on footfall or other patterns in customer behavior.
As a result, companies can boost sales by making sure their services are being promoted during the busiest times and at the most popular locations.
For example, companies that use this type of information have an advantage over their competitors because they are able to provide the right services or products that their customers are actively looking for. This means they can generate more revenue.
Knowing customer behavior is also essential when it comes to pricing strategies. For example, giving discounts on high-demand items will increase sales volume while reducing prices of unpopular items will reduce costs. This type of information also allows companies to predict customer buying habits more accurately, resulting in higher revenue.
Taking steps toward using business big data analytics
Now that you know the benefits of using business big data analytics, it’s time to take steps toward implementing this type of information into your business. For example, many different types of technologies are available for collecting and processing big data.
When choosing a solution that fits your business needs, remember to choose one that allows you to:
It is an integral part of today’s businesses and will help companies generate more revenue from the information they gain from it. Implementing a big data analytics solution into your business will allow you to take advantage of all these benefits and give yourself a competitive advantage.
Check out some related resources:
How dark data is hurting your business
Eckerson Webinar: The Rise of Unified Data and Analytics Platforms -- A Case for Convergence
How NBCUniversal Local made data accessible across its entire network
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