/ Using BI to build a brand-boosting social media performance app

Using BI to build a brand-boosting social media performance app

If your company is engaged in the digital world, you are more than likely using social media in some capacity.

Social media platforms have become a primary method for customers and brands to connect. Yet, with so many social media platforms and interactions taking place, how can you be sure that your brand is really performing as well as it could be? And what tools should you be using to ensure your marketing time and money is well spent?

This is where business intelligence (BI) tools come in. BI tools can help you track social media interactions and performance, giving you the insights needed to make informed decisions about your brand’s social media strategy.

You may be surprised to learn that you can use BI to build a social media performance app. This app can track your brand’s performance, helping you to identify areas of improvement and make changes accordingly.

In this article, we will show you how to use BI to build a social media performance app that will take your brand’s social media presence to the next level. We’ll cover questions such as:

  • What are the benefits of using a social media performance app?
  • How can you build a social media performance app using BI tools?
  • What tips and best practices should you keep in mind when using a social media performance app?

Let’s get started by learning a bit more about what a social media performance app is and how it can help your brand.

 

What is a social media performance app?

A social media performance app is a software application that helps you track and measure your brand’s social media interactions and performance.

This app can give you insights into things such as:

  • How often your brand is mentioned on social media
  • What kind of sentiment is associated with your brand
  • How engaged your audience is with your social media content
  • Which social media platforms are most effective for your brand

Using a social media performance app can help you to improve your brand’s social media presence by giving you the ability to track progress and identify areas of improvement.

This type of reporting is critical for making informed decisions about your social media strategy – and ultimately seeing an ROI that justifies your marketing budget.

Now that we’ve answered the question “what is a social media performance app?”, let’s take a look at some of the benefits of using one.

 
domo
 

Benefits of using a social media performance app

There are numerous benefits of using a social media performance app, including:

Improved brand awareness

By tracking how often your brand is mentioned on social media, you can get a better idea of how visible your brand is. This information can help you to adjust your marketing strategy accordingly and ensure that your brand is getting the exposure it needs.

More efficient social media marketing

By understanding which platforms are most effective for your brand, you can focus your time and energy on the platforms that will give you the most return. This information can also help you to create more targeted content that resonates with your audience.

Improved customer service

By tracking social media sentiment, you can get a better idea of how your customers feel about your brand. This information can help you to address any negative sentiment and improve your customer service.

Better insights

A social media performance app can give you data and insights about your brand’s social media interactions. This information can be used to improve your overall marketing strategy.

These are just a few of the benefits of using a social media performance app. Now, let’s take a look at how you can use BI tools to build one.

 

How to use BI tools to build a social media performance app

The data you need to build a powerful app requires you to go beyond social media platforms. You must also include internal data sources within your organization as well as 3rd party data sets.

One of the best ways to gather and utilize your social media data is with the help of business intelligence (BI) tools.

BI tools are essential for helping you to collect, clean, and transform your data into actionable insights. They work by connecting to all of your data sources, extracting the relevant data, and then organizing it into a format that is easy to understand and work with.

Once your data is organized, you can then start to analyze it and look for trends and patterns. This information can be used to improve your social media strategy and performance.

Not only can you use BI tools to build social media performance apps, but once you know how to use BI tools, the sky’s the limit in terms of the types of apps you can build.

For example, you could use BI tools to build an app that tracks your brand’s social media mentions and analyzes sentiment. Or, you could use BI tools to create a social media listening app that tracks what people are saying about your brand on social media.

 
domo
 

Are you ready to get started? Here are some tips on how to use BI tools to build a social media performance app.

1. Identify your data sources

The first step is to identify all of the data sources that you want to include in your app. This could include many things, depending on the goals of your performance app:

  • Data from social media platforms such as Twitter, Facebook, and Instagram
  • Internal data sources such as your CRM or sales data
  • 3rd party data sources such as demographic data or economic data

2. Connect your data sources

Once you have identified your data sources, the next step is to connect them to your BI tool. This will require you to set up data connectors for each of your data sources.

Data connectors are like a pipeline that allows data to flow from one system to another. They are essential for getting your data into your BI tool so that you can start working with it. Most BI tools offer data connectors in their application stores.

3. Extract and transform your data

Once your data is connected, the next step is to extract it and transform it into a format that is easy to work with. This is where BI tools really come in handy.

BI tools make it easy to extract data from multiple data sources and then transform it into a single format. This process is called data preparation, and it’s essential for getting your data ready for analysis.

4. Analyze your data

Once your data is prepared, you can start to analyze it and look for trends and patterns. This is where the real power of BI tools comes in.

BI tools offer a variety of features and functions that make it easy to analyze your data. For example, most BI tools offer pivot tables, which allow you to slice and dice your data in many different ways. Other popular features include charts, graphs, and dashboards.

5. Create your app

Once you have analyzed your data and identified the trends and patterns that you want to track, you can then start to build your app.

Your app may take the form of an application much like you may find on your smartphone, with menus, interactions, and more. Or, you may find that your “app” resembles an interactive report – where you can engage with data in real time.

6. Deploy your app

The final step is to deploy your app so that it can be used by others. BI tools make it easy to deploy your apps in a variety of ways.

For example, most BI tools offer cloud-based deployment, which means that your app can be accessed by anyone with an internet connection. Other popular deployment methods include on-premise deployment and mobile deployment.

7. Tips for using your app

Once you have built and deployed your app, there are a few things you can do to ensure that it is used effectively.

  • Make sure to promote your app and make it easy for people to find.
  • Train people on how to use your app so that they can get the most out of it.
  • Get feedback from users and make changes and enhancements based on their feedback.

By following these tips, you can ensure that your social media performance app is a success.

 

Conclusion

Building a social media performance app can be a great way to track your brand’s performance and get insights into what is working well and what needs improvement.

By using BI tools to build your app, you can take advantage of features and functions that will make it easy to deploy and use. When you combine the power of BI with the flexibility of an app, you have a powerful tool that can help you take your brand to the next level.

Start building today and see how you can use BI to boost your brand.

Check out some related resources:

Nucleus Research: Domo’s ROI as a Data Platform

Domo for Financial Services: Customer Profitability and Behavior Analytics

How ESPN used Domo’s intelligent apps to increase customer satisfaction

Try Domo for yourself. Completely free.

Domo transforms the way these companies manage business.