/ The secrets to creating the perfect BI-driven LinkedIn ads dashboard

The secrets to creating the perfect BI-driven LinkedIn ads dashboard

Business owners who want to use social media to enhance their business effectiveness should be using platforms such as LinkedIn to ensure they are reaching their target audience.

LinkedIn offers companies and brands plenty of opportunities to target specific users through their LinkedIn ads platform. These ads can be highly customized and targeted, but in order to make the most of them, it is important to have a well-developed BI-driven LinkedIn ads dashboard.

With a dashboard, you can have all of your important LinkedIn ads data in one place. This will help you to track performance, measure success, and make better decisions about your advertising campaigns.

But what is a BI-driven LinkedIn ads dashboard, and how can you create one? In this article, we are going to look at what LinkedIn ads are, and why they are important to use on the platform.

We will then explore why BI tools can help you enhance your BI-driven LinkedIn ads dashboard. Finally, we will give you some practical steps to creating a BI-driven LinkedIn ads dashboard for your business.

 

What are LinkedIn ads?

When it comes to using social media for your business, there is a critical step you must take to ensure success: you need to break through the noise and be seen. LinkedIn ads is a great way to do this, as it offers businesses and brands the ability to target specific users through their platform.

LinkedIn ads are highly customizable and targeted, which means you can reach your target audience more effectively. With LinkedIn ads, businesses can:

  • Target their current and potential customers
  • Reach out to new customers
  • Promote their products or services
  • Target specific users by job title, company size, or other demographics

LinkedIn ads are a great way to reach your target audience on the platform, and with BI tools, you can make the most of them. By creating and running LinkedIn ad campaigns, you can track performance, measure success, and make better decisions about your advertising.

 

Why use BI tools with a LinkedIn ads dashboard?

But why use BI tools with a LinkedIn ads dashboard? The key comes down to data. As you build and run LinkedIn ads, you will receive a plethora of data about their performance. This data can be overwhelming, and it can be difficult to track and measure success without the help of BI tools.

That is why business intelligence tools are so important when it comes to LinkedIn ads. BI tools can help you to better understand your data, and make better decisions about your advertising campaigns.

With a BI-driven LinkedIn ads dashboard, you can:

  • Track performance of each ad campaign
  • See how much money you are making from LinkedIn ads
  • Compare the performance of different ad campaigns
  • Understand what users are clicking on in your ads
  • Identify which demographics respond best to your ads

By using BI tools with a LinkedIn ads dashboard, you can make the most of your advertising dollars and ensure that you are reaching your target audience. You can collect, clean, and plug in the data you collect into a trackable and understandable dashboard.

So, how do you go about creating a BI-driven LinkedIn ads dashboard for your business? Let’s take a look.

 
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How to create a BI-driven LinkedIn ads dashboard

There are a few practical steps you can take to create a BI-driven LinkedIn ads dashboard for your business. Here are a few of them:

1. Know your goals

Before you can create a dashboard, you need to know your goals. What do you hope to achieve with LinkedIn ads? What are your targets?

Also known as KPIs (Key Performance Indicators), these goals will help to guide your dashboard and keep you on track. As you build and finalize your dashboard, make sure that your goals are always in mind.

2. Collect data

Once you know your goals, it is time to start collecting data. As we mentioned earlier, LinkedIn ads generate a lot of data – too much to track and understand without the help of BI tools.

Collect as much data as possible about your ads campaigns, including:

  • How much money you are spending on LinkedIn ads
  • The number of impressions and clicks each ad campaign is receiving
  • Cost per click (CPC) and cost per thousand impressions (CPM)
  • What demographics are responding to your ads
  • Which ads are performing the best

The more data you have, the better. BI tools can help to make sense of all this data, so don’t be afraid to collect as much as possible.

3. Connect your data to your BI tool

Once you have collected data, it is time to connect it to your BI tool. This process will vary depending on the BI tool you are using, but generally, you will need to import your data into the tool.

Once your data is in the BI tool, you can start to analyze it and track performance. You can also start to create graphs and charts that will help you understand your data better.

4. Create your dashboard

With your data in hand, it is time to start creating your dashboard. This process will also vary depending on the BI tool you are using, but most tools have built-in templates for creating dashboards.

Think about the goals you set in step one, and create graphs and charts that will help you track your progress. Make sure to update your dashboard regularly, as your data will change over time.

Your dashboard will depend on the visualizations you create with your data. The potential visualizations you can build with your BI dashboard include:

  • Pie chart to track how much of your budget is going to LinkedIn ads. Knowing the amount of money you are spending on LinkedIn ads is a good way to track your progress and ensure that you are staying within your budget.
  • Line graph of impressions and clicks over time. This visualization can help you to see how well your ad campaigns are performing over time.
  • Bar chart of click-through rates (CTR) by demographics. This visualization can help you to identify which demographics are responding best to your ads.
  • Map of clicks by location. This visualization can help you to understand where your ads are being clicked the most.
  • Timeline of your ads. This visualization can help you to see how your ads have changed over time.

As you can see, there are many different visualizations you can create with your BI data. It is up to you to decide which ones will be most helpful in tracking your progress towards your goals.

5. Share your LinkedIn ads dashboard with the right stakeholders

Once your dashboard is complete, it is time to share it with the right stakeholders. This will vary depending on your business but may include members of management, marketing, sales, and customer service.

Make sure that everyone who needs access to the dashboard has it, and that they are familiar with how to use it. The more people who are using the dashboard, the better.

 
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Tips for building and utilizing your BI-driven LinkedIn ads dashboard

1. Don’t build too much, too fast

It can be easy to try and build too much, too fast when you are using BI tools. When creating your LinkedIn ads dashboard, start by focusing on the most important metrics and goals. As you become more comfortable with the BI tool and the data it provides, you can add more metrics to your dashboard.

Start with a few key visualizations and add more as you go.

2. Be patient

BI tools can take some time to get used to, especially if you are not familiar with data analysis. Don’t be discouraged if you don’t understand everything the first time you use your BI-driven LinkedIn ads dashboard. With practice, you will become more comfortable with the tool and the data it provides.

3. Use best practices

When creating your dashboard, make sure to use best practices for data visualization. This will help you to create graphs and charts that are easy to understand and provide valuable insights into your data.

4. Regularly update your dashboard

As your data changes, it is important to update your dashboard. This will ensure that you are always seeing the most recent data and that your dashboard is providing the most value.

5. Share your dashboard with others

The more people who have access to your LinkedIn ads dashboard, the better. Make sure that everyone who needs access to the dashboard has it, and that they are familiar with how to use it. This will help you to get the most out of your data.

 

Conclusion

LinkedIn ads are an important part of LinkedIn’s advertising platform. They allow businesses to target their ads to specific groups of people, based on their job title, company size, or other factors. LinkedIn ads can be a valuable tool for businesses looking to reach more customers on the platform.

BI tools can help businesses to enhance their LinkedIn ads dashboard. They allow businesses to track their progress towards their goals, identify which demographics are responding best to their ads, and understand where their ads are being clicked the most.

Share your LinkedIn ads dashboard with the right stakeholders to get the most out of your data, and use the data collected to create campaigns that are more effective and affordable for your company.

Check out some related resources:

How ESPN used Domo’s intelligent apps to increase customer satisfaction

Domo for Financial Services: Customer Profitability and Behavior Analytics

How a leading fashion retailer is using data to drive growth

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