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The Measuring Sticks of Sales Productivity

Today’s sales leaders need more than traditional performance metrics. Measuring sales is easy; it’s measuring selling that presents a challenge. With the dynamic needs of today’s sales team, proper metrics are a necessity to reach goals and react quickly to developing trends.

Here are main points of measuring sales productivity:

  • Size of sales leads and opportunities
  • Quality, origin and nature of opportunities
  • Processing speed of opportunities

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