Data analytics is no longer an internal business feature provided by IT departments. Today’s customers expect data to be shared with them in an easy-to-digest format. Providing your customers and partners with the right information at the right time is critical to success.
However, sharing data can get complicated very quickly since each user may have unique needs, especially with a large number of end users.
That is why it is important to supercharge your data with publish analytics to ensure that data is reaching your customers and partners quickly, accurately, and securely.
Publish analytics to the rescue
Fortunately, you can easily and securely distribute custom-branded data experiences to customers and partners with centralized administration and no IT development by using publish analytics applications. These easy-to-implement data tools give everyone within your organization access to actionable insights based on the exact data that they need.
With publish analytics applications, extending your data with self-service dashboards can be done in a matter of seconds. These dashboards can then let users explore, filter, and drill down on shared data. Everyone in your organization—including your customers and partners—are empowered to make the best possible decisions for their unique needs.
In addition to being easy to implement, publish analytics applications are highly scalable. This gives you the flexibility to add or remove users easily and quickly or create new data applications that serve the unique needs of different departments.
Customers and partners will appreciate your ability to automatically deliver the latest data across their devices in real-time via hosted analytics environments or right within your own app or portal. So instead of keeping them waiting for critical insights and information, you’ll be able to empower them with faster access to the data and information they need to make better-informed decisions faster.
As a result, your customers will be able to deliver even more compelling experiences that differentiate their products and services from the competition. And you’ll be able to build stronger, longer-lasting relationships with them as your organization becomes an invaluable resource for making better business-critical decisions.
How publish analytics can supercharge your data
Regardless of your industry or business, traditional analytics tools can be difficult to implement and maintain. The process is complex and time-consuming because it requires a highly technical team with expertise in IT, coding, and data integration.
However, with publish analytics applications, providing data to your stakeholders becomes that much easier, as you no longer have to write code or develop your own data applications.
Instead, you can quickly and easily create automated processes that give your customers and partners actionable insights based on the exact data they need for their unique needs.
In addition to streamlining development, these tools also provide you with detailed information about who consumes each app so that you can tailor the user experience accordingly. You’ll know which apps are most popular and how often they’re used, giving you valuable insight into the types of data that your customers and partners value most.
1. Centralized administration and no IT development required
Centralized administration and no IT development means your IT teams have one less thing to worry about. Onboarding and offboarding users from your publish application can be handled by business users in a streamlined fashion.
This is especially beneficial in dynamic, modern organizations where the workforce frequently changes to meet user needs. Additionally, these tools give everyone within your organization access to actionable insights based on their specific data requirements.
2. Build stronger relationships
By extending your data with self-service dashboards, you’re empowering your customers and partners with faster access to the data they need.
This gives them a distinct advantage over the competition, as they are able to deliver more compelling experiences that differentiate their products and services from those lesser companies who lack this capability.
3. Unlock a better user experience
Customers and partners will appreciate your ability to automatically deliver the latest data across their devices in real-time via hosted analytics environments.
This means they’ll no longer have to wait for critical insights and information as you can empower them with faster access to the data that they need to make better-informed decisions from real-time insights.
4. Easily add apps and users
Publish analytics applications are easily scalable. This gives you the flexibility to add or remove users and create new data applications quickly and easily, with minimum technical expertise required.
Another added bonus of this capability is that you can create automated processes that give your customers and partners actionable insights based on the exact data they need for their unique needs. Insights can be sent via email or text message to enable action to take place within the business.
Tips on using analytics applications
As customers and partners start to take advantage of the value of these tools, it’s important that you focus on their continued success.
By configuring your publish analytics applications to deliver different versions of data across various devices, you can increase user adoption across a broad spectrum of platforms and form factors. Whether it’s through a mobile application or your website, you can maximize the user experience, as end users can easily access the required information and gain insights quickly.
These tools give you the freedom and flexibility to adopt different modes of delivery and various forms of data so that your customers and partners can access real-time data in a variety of ways.
This includes via mobile devices when they’re on the go, in hosted analytics environments where they can quickly and easily self-serve, or in real-time via API connections with their key systems of record.
By taking advantage of publish analytics applications, you’re supercharging your data to provide actionable insights and a better user experience for your customers and partners.
You can centralize administration and development while easily adding or removing users and creating new apps quickly and easily in the cloud.
Check out some related resources:
Achieving Actionable Intelligence: The Next Frontier in BI?
How a UnitedHealth Group technology unit built better customer experiences
10 Ways to Turn Data into Actionable Insights
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