/ Should I use embedded ad-hoc reporting for my ecommerce business?

Should I use embedded ad-hoc reporting for my ecommerce business?

If you operate an ecommerce business, then you know that data is critical to your success. The right data can help you track inventory levels, assess customer behavior, and make strategic marketing and product development decisions.

Embedded ad-hoc reporting can be a powerful tool for ecommerce businesses. It allows you to easily access and analyze your data without needing expensive and time-consuming data warehousing or business intelligence solutions.

However, there are a few things to consider before using embedded ad-hoc reporting for your ecommerce data. This powerful tool is not right for every business, and it’s important to understand the pros and cons before making a decision.

In this guide to embedded ad-hoc reporting, we’ll cover:

  • What is embedded ad-hoc reporting?
  • The benefits of using embedded ad-hoc reporting for ecommerce businesses
  • The drawbacks of using embedded ad-hoc reporting for ecommerce businesses
  • How to decide if embedded ad-hoc reporting is right for your ecommerce business

 
Domo Embedded Analytics
 

What is embedded ad-hoc reporting?

Embedded ad-hoc reporting is a business intelligence solution that allows users to access and analyze data without the need for expensive data warehousing or business intelligence solutions.

Embedded ad-hoc reporting tools are typically much easier to use than traditional business intelligence solutions, making them a good choice for businesses that don’t have the resources or expertise to invest in data warehousing or business intelligence.

There are a few things to keep in mind when using embedded ad-hoc reporting, however:

1. The data must be stored in a format that can be read by the embedded ad-hoc reporting tool. This typically means that the data must be stored in a relational database, such as MySQL, Microsoft SQL Server, or Oracle.

2. The data must be structured in a way that makes it easy to analyze. This means that the data should be organized into tables and columns, with each column containing a specific piece of information (such as the customer’s name or the product’s price).

3. The data must be updated regularly. Embedded ad-hoc reporting tools typically do not support real-time data, so it’s important to ensure that the data is refreshed regularly.
 

How does ecommerce use embedded ad-hoc reporting?

There are a number of ways that ecommerce businesses can use embedded ad-hoc reporting, including:

1. Tracking inventory levels: Embedded ad-hoc reporting can be used to track inventory levels to see how much stock you have on hand at any given time. This information can be used to make decisions about when to reorder products and how much inventory to keep on hand.

2. Analyzing customer behavior: Embedded ad-hoc reporting can be used to analyze customer behavior to see which products are selling well and which are not. This information can be used to make decisions about marketing and product development.

3. Identifying trends: Embedded ad-hoc reporting can be used to identify trends in customer behavior, so you can see how your customers are changing over time. This information can be used to make decisions about marketing and product development.

4. Measuring performance: Embedded ad-hoc reporting can be used to measure performance, so you can see how your business is doing over time. This information can be used to decide where to allocate resources and how to improve your business.

5. Generating reports: When you use embedded ad-hoc reporting, you can generate reports on-demand. This means you can get the information you need when needed, without having to wait for someone to generate a report for you.
 

The pros and cons of using embedded ad-hoc reporting for ecommerce

So, with so many use cases and benefits, how can you decide whether or not to use embedded ad-hoc reporting for your ecommerce business? Here are a few things to keep in mind:

Pros:

1. Embedded ad-hoc reporting is easy to use: One of the biggest benefits of using embedded ad-hoc reporting is that it’s easy to use. You don’t need to be a data expert to use embedded ad-hoc reporting tools, so you can get started quickly and without much training.

2. Embedded ad-hoc reporting is cost-effective: Another big benefit of using embedded ad-hoc reporting is that it’s cost-effective. You don’t need to invest in expensive data warehousing or business intelligence solutions.

3. Embedded ad-hoc reporting is flexible: Embedded ad-hoc reporting is flexible, which means you can use it for various purposes. For example, you can use embedded ad-hoc reporting to track inventory levels, analyze customer behavior, identify trends, measure performance, or generate reports.

4. Embedded ad-hoc reporting is scalable: Embedded ad-hoc reporting is scalable, which means you can use it for businesses of all sizes. Whether you have a small ecommerce business or a large enterprise, you can use embedded ad-hoc reporting to get the information you need.
 
Domo Embedded Analytics

Cons:

1. Embedded ad-hoc reporting requires a careful eye to spot trends: One of the potential drawbacks of using embedded ad-hoc reporting is that it requires a careful eye to spot trends. You need to know what you’re looking for in order to find the information you need.

2. Embedded ad-hoc reporting can be time-consuming: Another potential drawback of using embedded ad-hoc reporting is that it can be time-consuming. While the quick generation of reports is one of the benefits of using embedded ad-hoc reporting, it can also be a downside if your viewers are unable to quickly find the information they need.

3. Embedded ad-hoc reporting can be expensive: Finally, embedded ad-hoc reporting can be expensive. While it’s not as expensive as some other options, it can still be a significant investment for your ecommerce business. Make sure to find a solution that fits your budget.
 

How can I know if ad-hoc reporting is right for my business?

If you’re still not sure whether or not embedded ad-hoc reporting is right for your business, here are a few questions to ask yourself:

1. Do I need to be able to generate reports on demand?

The first question you should ask is if you need to be able to generate reports on demand. If you only need to create reports occasionally, then embedded ad-hoc reporting might not be the right solution for you.

On the other hand, if you need to generate reports regularly, then embedded ad-hoc reporting could be a good fit. For example, if you need to track inventory levels, analyze customer behavior, or measure performance, then embedded ad-hoc reporting could be a good solution.

2. Do I have the budget for embedded ad-hoc reporting?

Different online businesses have different priorities when it comes to their budget. Some businesses might be willing to invest more in data analytics and business intelligence, while others might be more focused on other areas.

It could be a good solution for your business if you have the budget for embedded ad-hoc reporting. However, if you’re working with a tight budget, then you might want to consider other options.

3. Do I need a solution that’s easy to use?

Another vital question to ask is if you need a solution that’s easy to use. If you’re not a data expert, then you might prefer a solution that’s easy to use and doesn’t require a lot of training.

On the other hand, if you’re comfortable working with data, then you might not mind a solution that requires a bit more setup. Ultimately, it’s up to you to decide what’s most important for your business.

Fortunately, most modern BI tools offer easy-to-use embedded reporting.

4. Do I need a scalable solution?

Finally, you should ask if you need a solution that’s scalable. If you have a small ecommerce business, then you might not need a solution that can scale to meet the needs of a large enterprise.

On the other hand, if you have a large business or plan to grow in the future, then you might need a solution that can scale with your business. Embedded ad-hoc reporting could be a good option for you.

Check out some related resources:

Creating modern data experiences that help your customers succeed

Embracing the future of data with augmented BI

Nucleus Research: Domo’s ROI as a Data Platform

Try Domo for yourself. Completely free.

Domo transforms the way these companies manage business.