/ How business data tools make your company more competitive

How business data tools make your company more competitive

Amid growing market competition, business intelligence (BI) tools can help your company leverage data to become more competitive. This is achieved through various benefits that come through using business data tools that offer insights into many aspects of operations, including revenue generation and efficiency opportunities. Your organization can tailor these tools to its specific needs and goals.

 

How do BI tools work to achieve these aims?

In essence, these tools unlock the full potential of your company’s data. Information can be turned into valuable insights that can inform various operational aspects, including brand reputation, customer base, campaign performance, and key demographics. In other words, BI tools can be the foundation on which you build your company’s goals and targets.

Raw data is gathered from company activities. This can be internal or external, such as the number of times your company is mentioned in a specific news outlet or how long it takes areas of your business to produce work. Once that data is collected and gathered, it can then inform business decisions. Perhaps you need an extra employee in sales to handle growth, or maybe your marketing campaign isn’t being as well-received as you hoped.

The insights generated from the BI tools will enable you to make better decisions in the future and can even help optimize your current operations and campaigns. It’s no wonder that 57% of enterprise organizations use data to drive their strategies, while 60% drive processes and cost efficiencies.

 

 

Immediate and accurate reporting

One of the key benefits of using business data tools is receiving immediate and accurate reporting. Long-term, this can save your organization time and money, as valuable data will back decisions. This minimizes the chances of repeat mistakes, such as lacking customer understanding and launching a product that isn’t right for the target demographic.

Real-time data tools are beneficial for monitoring various key performance indicators (KPIs) and identifying inefficiencies in teams and divisions. This allows your company to react quickly and make changes in real-time. In addition, having access to immediate and accurate information enables your organization to tailor the customer and client experience on the go, reducing business losses and maximizing positive relationships.

Measure and compare KPIs

KPIs are helpful for companies to measure performance and ensure operations are working towards targets. However, companies don’t have the means to successfully measure or compare those KPIs without using new business data tools.

Without tapping into various data sources within the business activities, companies can make the mistake of making decisions based on incorrect information. BI helps fix that by ensuring that insights are based on accurate data instead of the limited insights provided by outdated, traditional means.

Improved customer and client satisfaction

Building on the previous point, using business data tools gives you access to crucial information to improve customer and client satisfaction. This can only be achieved by understanding what both want and their targets. Data generated by your business activity can provide valuable insights into how you can accomplish this.

Business data tools can highlight what products and services are working, what customers are saying about you, and how the market perceives your brand. In turn, this can help streamline operations and minimize losses to launching products and services that aren’t in line with your customers’ requirements.

A better understanding of market trends

One of the most helpful business data tools is mining large datasets. Machine learning and analysts will go through raw information to uncover trends, optimization, and revenue generation opportunities. You can gain an edge over your competitors by gaining valuable insights into the market, such as sales trends, customer needs, and requirements for innovations.

Having access to this information can also help you build strategies and future campaigns based on reliable data gathered and turned into insights

Supercharge revenues

Perhaps the most attractive benefit to using business data tools is the ability to identify revenue opportunities and explore those avenues effectively. This is a culmination of all the points featured in this article, and all ultimately help your company improve revenue generation while minimizing losses.

This is achieved through better market and client understanding and by making good business decisions backed by valuable data. Operational efficiency and risk mitigation combined ensure that your company is operating at optimal levels and moving forward in the right direction.

Another way this is achieved is by increasing profit margins, primarily by reducing spending on unnecessary elements. This can be lowering the number of team members working on a project or simply tailoring your marketing campaign to the exact target consumer.

Data optimization

Without business data tools, company information generated from its activities sits idle without being used usefully. You can look at it as free information, waiting to be cleaned, analyzed, and compiled into valuable insights for your business.

Many other services companies use to optimize their business can be easily obtained by leveraging the power of data. Also, as previously mentioned, your company data holds the key to increased revenue and operational efficiency while mitigating risk and giving you a better insight into your client and customer base.

 

 

Competitive edge

The digital age has made business markets heavily competitive. Companies are being formed every day, and your business will constantly be competing for market share and profit. One of the best ways to combat this is through innovation and finding better ways to target customers and clients. In essence, using business data can give your company a competitive edge.

Business data tools can help your company achieve that by better understanding your market and customer base. Knowing what products and services are necessary can put you in a position to launch a winning product well before your competitors identify the opportunity. Also, data can help you better budget, manage teams, and track what your competitors are doing.

Improve business security

Business data tools can be used to analyze and identify previous data breaches and allow your company to act accordingly. With the rising number of people working from home, increased data protection is paramount.

Make better decisions

By using BI tools, you’re giving your business the best possible platform to make decisions based on accurate insights. Some predictive data tools can provide insights into future scenarios and help you better strategize to deal with those. Also, making decisions backed by accurate data minimizes risk and ensures that you’re spending funds effectively. This can be launching new products and services or an extensive recruitment campaign to expand one of your divisions.

Better data visualization

One of the setbacks of raw data is that it’s often difficult to analyze, and it’s never set out in an easy-to-understand layout. Business data tools enable you to visualize data better through custom reports and dashboards. In turn, this increases the speed of your decision-making and can improve your company’s grasp of its data.

Promote collaboration

Collecting and analyzing data from various company departments will ultimately improve collaboration between your teams. This will massively reduce internal silos, which are detrimental to growth and innovation. Employees will also have an accurate indicator of performance and better visualize what’s expected from the company.

Promote a data-driven culture

Establishing a data-driven culture is key to landing the best talent for your company. Data and insights are the best way to optimize your operations and ensure you’re making the right decisions. Naturally, data-driven employees will perform better in this environment and turn your data insights into actionable strategies to drive your business goals.

Identify business opportunities

Business data tools are fantastic for identifying new opportunities across various aspects of your business. BI is the key to finding opportunities that bring value to your company, such as maximizing efficiency or optimizing a marketing campaign.

 

 

Types of business data tools available to companies

Companies providing business data tools will provide you with all the requirements for your data needs. This includes reporting, data visualization, analytics, insights, and data mining. Now, you might find a difference in the type of company you choose to use. Some firms provide services to all kinds of clients, while others are better suited to specific industries, such as marketing and PR or finance.

Either way, you should always consider the type of provider you choose and whether they’re suitable to help you reach your goals.

 

The future of business data tools and intelligence

The industry is constantly changing, which means that on top of the benefits you get now, you’ll see the introduction of more tools that you can use to optimize your business further. A good BI services provider will continuously communicate with you and identify new developments that you and your business can benefit from.

Business data tools are a fantastic investment for the present and the future. They help maximize operational efficiency and revenue generation while helping you make better business decisions and stay in front of the competition.

Check out some related resources:

10 Ways to Turn Data into Actionable Insights

Eckerson on Actionable Intelligence

Achieving Actionable Intelligence: The Next Frontier in BI?

Try Domo for yourself. Completely free.

Domo transforms the way these companies manage business.