/ Eloqua data connector: create better BI insights for marketing teams

Eloqua data connector: create better BI insights for marketing teams

Marketing teams wear many hats. From planning and executing email marketing campaigns to analyzing their performance, there’s a lot that goes into making sure campaigns are successful.

Often, marketing teams will lean on the results of data visualizations to help them understand how their campaigns are performing and where they can make improvements.

By connecting Eloqua, a popular email marketing campaign tool, to a BI tool, teams can produce insightful visualizations that can be used to inform decisions about optimizing campaigns.

The Eloqua data connector allows users to connect to their account, select the data they want to bring over, and then visualize that data across a variety of reports and dashboards.

This guide will show you how to use the Eloqua data connector with our BI tool to produce insightful visualizations for your marketing campaigns.

 

What is Eloqua?

Eloqua is an amazing marketing tool that can help businesses to generate leads and sales.

It offers a wide range of features that can be used to create and manage marketing campaigns, as well as track and analyze results. Additionally, Eloqua provides users with a wealth of resources, including templates, tutorials, and best practices.

As a result, it is an incredibly valuable tool for any organization that is looking to improve its marketing efforts. When marketing teams members have access to the data and insights that Eloqua provides, they can make informed decisions about how to optimize their campaigns for better results.

The data that Eloqua collects can be extremely valuable for marketing teams. However, in order to get the most out of this data, it is important to connect Eloqua to a BI tool.

 

What is a BI Tool?

A business intelligence (BI) tool is a software application that enables users to collect, store, and analyze data. Using a BI tool can help organizations to make better decisions by providing them with insights that would otherwise be unavailable.

There are a wide variety of BI tools on the market, each with its own strengths and weaknesses. However, most BI tools share some common features, such as the ability to connect to data sources, perform data analysis, and create visualizations.

BI tools collect and act upon data with data connectors. These connectors allow BI tools to connect to data sources, such as databases and applications, and collect the data that they need.

 
domo
 

Why use a BI tool with Eloqua?

There are many reasons why you might want to use a BI tool with Eloqua. Perhaps you want to better understand how your marketing campaigns are performing, or you’re looking for ways to optimize your efforts.

Whatever the reason, using a BI tool with Eloqua can help you to get more out of your data. With the right BI tool, you can collect data from Eloqua and then visualize that data in a way that is easy to understand.

Additionally, you can use the data to create reports and dashboards that can be used to inform decisions about your marketing campaigns.

 

How to use an Eloqua data connector with your BI tool

Now that you know why you might want to use a BI tool with Eloqua, let’s take a look at how to actually do it. By connecitng Eloqua to a BI tool, you can collect data and then use that data to create visualizations, reports, and dashboards.

Here’s a short guide to how to use the Eloqua data connector with your BI tool to create better BI insights for marketing teams:

1. Determine your goals

The first step is to determine your goals. What do you hope to accomplish by using a BI tool with Eloqua? Do you want to better understand your marketing campaigns, or are you looking for ways to optimize your efforts?

Answering this question will help you to choose the right BI tool and configure it in the way that best meets your needs. The specific goals you set will determine the features you need and the way you use your BI tool.

2. Choose a BI tool

Once you know what you want to accomplish, you can choose a BI tool that is right for you. There are a wide variety of BI tools on the market, so it’s important to choose one that meets your specific needs.

When choosing a BI tool, consider the following:

  • The data sources you want to connect to. Does the BI tool support Eloqua?
  • The type of data you want to collect. What kind of data do you need from Eloqua?

3. Download the Eloqua data connector

The next step is to download the Eloqua data connector. This connector will allow you to connect your BI tool to Eloqua and collect the data you need. You can find the Eloqua data connector on the BI tool’s app or data connector marketplace.

4. Configure the connector

Once you have downloaded the Eloqua data connector, you will need to configure it. The configuration process will vary depending on the BI tool you are using. However, in general, you will need to provide your Eloqua credentials.

You will then need to select the data you want to collect from Eloqua. The data connector will allow you to select which data you want to bring over, such as email campaign data, contact data, or account data.

5. Visualize the data

After configuring the connector, you can begin visualizing the data. This is the key step in using a BI tool with Eloqua. By visualizing the data, you can better understand it and glean insights that would be difficult to obtain otherwise.

There are a variety of ways to visualize data. The most common methods are to use of charts and graphs. However, you can also use maps, heatmaps, and other visualization types.

 
domo
 

Here are a few examples of visualizations you may want to use with a marketing team in mind:

1. Marketing campaign performance

This visualization can help you to understand how your marketing campaigns are performing. You can see how many contacts were reached, how many clicks were generated, and other key metrics.

2. Email list growth

This visualization can help you to track the growth of your email list. You can see how many new contacts were added and how many were removed.

3. Account engagement

This visualization can help you to understand which accounts are engaging with your emails. You can see how many contacts from each account opened or clicked on your emails.

4. Lead conversion

This visualization can help you to track how leads are converting. You can see how many leads were generated, how many were contacted, and how many converted into opportunities.

5. Opportunity pipeline

This visualization can help you to track the progress of opportunities through your sales pipeline. You can see how many opportunities are in each stage, how many were won or lost, and the value of each opportunity.

6. Revenue by campaign

This visualization can help you to understand which campaigns are generating the most revenue. You can see how much revenue was generated by each campaign and which campaigns had the highest conversion rate.

7. Present your dashboard and update it regularly

After you have created your visualizations, you can add them to a dashboard. This will allow you and your team to view all of the data in one place. You can also share the dashboard with others so they can view it on their own.

It’s important to update your dashboard regularly. As new data comes in, you will want to add it to the dashboard. This will ensure that your dashboard is always up-to-date and accurate.

Over time, you will want to experiment with different dashboards and visualizations. You may find that some work better than others. As you continue to use a BI tool with Eloqua, you will become more familiar with its capabilities and learn how to create the most insights for your team.

 

Conclusion

A BI tool can be a valuable asset for any marketing team. It can help you to collect and visualize data from Eloqua, providing insights that would be difficult to obtain otherwise.

By using a BI tool with Eloqua, you can better understand your data and make more informed decisions about your marketing campaigns. These reports and dashboards will help you to optimize your campaigns and improve your results.

Plus, your marketing team will thank you for making their lives easier. After all, who doesn’t love a good visualization that helps them do their job better? Check out the Eloqua Data Connector and start creating better BI insights for your marketing team today.

Check out some related resources:

Nucleus Research: Domo’s ROI as a Data Platform

Why BI Programs Fail to Scale: The Data Decision Gap

Domo for Financial Services: Customer Profitability and Behavior Analytics

Try Domo for yourself. Completely free.

Domo transforms the way these companies manage business.