Operationalizing Data for Persuasion and Influence

Insight without action is a wasted gift. But action takes persuasion and influence. Regardless of who you are trying to persuade, the proper use of data can influence their decisions. Data-driven decisions are no longer for the chosen few; they are for every knowledge worker in your organization. It’s time to put data to work. In this session, we’ll discuss how to become a catalyst for meaningful change and how to teach others to do the same.

In this session, you’ll learn how to:

  • Use data as basis of a logical argument for your point
  • Demonstrate data literacy to create authority and credibility
  • Combine credibility and integrity to sway an audience emotionally

Moderator: Donald Farmer, Principal, TreeHouse Strategy
Mark Drenka, Senior Manager, Tax Digital Consulting, Grant Thornton LLP
Marc Runyan, Senior Director, Revenue Operations, ON24
April Weitzel, Senior Manager, Analytics, UPMC

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