Data Strategy That Works: How a Big Healthcare Company is Using Big Data

UPMC, a global nonprofit health enterprise ranked nationally among the best hospitals, turned to Domo for reporting on their digital marketing and analytics, but quickly learned that the complexity of their data required a sophisticated data strategy. Data was spread across their company and agency partners, locked in disparate silos, and stakeholders were challenged to find value in their data.

In this session, UPMC reveals how they partnered with Search Discovery to unleash the power of their data within Domo. By working through data configuration, longitudinal views of their marketing landscape, and gaining a consistent view of baseline metrics, UPMC had the confidence to innovate within campaign strategies and operational goals. UPMC now has a clear path and a strategic roadmap for using their data with purpose.

Mike Hogan, Senior Director, Client Services at Search Discovery
April Weitzel, Senior Manager, Digital Analytics at UPMC
Jake Collins, Director, Marketing Intelligence at UPMC

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