If you’re a data analyst, you’re likely familiar with Tableau. It’s a commonly used tool and is consistently mentioned in industry reports about business intelligence and analytics.
But how does it stack up in a head-to-head comparison with other tools on the market? If you’re considering implementing a cloud BI solution or analyzing whether you currently have the best tool for the job, we’ve pulled together a comparison of Domo and Tableau to help you evaluate which tool is the right one for your business.
Tableau is a BI analysis and visualization tool. It provides robust capabilities for analyzing data and creating interactive visualizations. Tableau has been built to support complex data science (recently strengthened because of their acquisition by Salesforce) and analytics, allowing experts in data to build out analyses with a wide suite of visualization tools.
Key features to consider
When considering the right tool for your cloud BI, you need to look at how the tool performs in the core analytics and business intelligence features. But you also need to understand how the tool fits into your whole ecosystem of end-to-end BI. Is this a tool that focuses on one area and will require multiple additional tools to meet your needs? Or does it include multiple features that can meet all of your needs?
Yes (for any user)
Yes (for analysts)
Only in desktop version, limited capabilities
Domo product highlights
Dashboards: Domo includes tools to build custom and ad-hoc business intelligence dashboards. With an intuitive UI, users can easily create shareable dashboards with a large variety of visualizations through Domo’s native chart library. These cloud-based dashboards can be built on real-time analytics and embedded directly into key stakeholders’ workflows and tools.
Integrations: While Tableau has the ability to connect with data sources, few connections are as easy to build as it is through Domo. With more than 1,000 pre-built connectors, Domo allows you to easily connect your data from nearly anywhere, including your existing data lake or data warehouse. Plus, with powerful ETL tools, you can easily build custom connections to any data source.
Usability: Domo is built to be intuitive, allowing users from less technical backgrounds to build analyses and visualizations. It also supports more advanced users giving them the options to build complex data science workflows and work with custom SQL scripts, R or Python.
Speed: Because Domo is built for the cloud from the ground up, it can take advantage of the speed and flexibility of the cloud. Queries on large datasets that take several minutes on Tableau are completed within seconds on Domo. Plus, because Domo was built to be user-friendly, workflows are intuitive and require far fewer clicks than Tableau.
Governance: Control who has access to data with robust and flexible data governance tools. Use Domo’s established roles and permissions, or build your own. Integrate with SSO for maximum security and flexibility.
Intelligent Applications: Domo allows users to build custom low- and no-code applications. These applications support integrating data where and when needed. Use them to connect custom data sources or build data workflows into third-party applications.
Tableau product highlights
Dashboards: Tableau includes tools to build powerful, interactive visualizations and dashboards. While some visualizations can be built by beginner users, most require advanced knowledge of the platform and data source.
Integrations: Tableau only includes 45 pre-built native connectors. According to the Dresner Wisdom of the Crowds BI survey, Tableau scores lower than average for its ability to connect to third-party applications.
Speed: In side-by-side comparisons, Tableau consistently takes longer to process the same large datasets than Domo. When analyzing and building a simple visualization, Domo is able to process the data, build a visualization, and publish or share it in a matter of minutes while Tableau can take 15 or 20 minutes more to perform the same functions.
Governance: Tableau does have tools that enable governance. However, this has to be built from the ground up and can delay roll out of your platform.
Data Science: Many advanced data science tools are only available in the desktop version, including Tableau Prep Building and connections with third-party tools. However, many of these advanced features require training courses on the product to understand how to utilize them.
Domo was built from the ground up for the cloud and all features work in the flexible mobile application. Tableau has the most robust features included in the desktop version and has a lot of cloud-based features shoe-horned into extended workflows. Additionally, all Tableau dashboards have to be built again to function specifically for mobile devices.
Enhanced speed to insight.
When compared side-to-side on building a basic visualization of your data, Domo performs far faster than Tableau. While Domo is able to process larger datasets faster and display results in a matter of seconds, it also takes far fewer clicks and steps to build simple and complex visualizations. Users report being able to complete analysis, build a report, and share it with stakeholders in a matter of a few minutes on Domo. This same process would take 20 or more minutes for an expert Tableau user on the same data set.
Intuitive features support different user types.
Tableau is heavy on the data science features. While this is helpful for technical users, those just getting started in BI or data science will find these features difficult to use. Domo supports users from all different backgrounds. With <self-service BI options, business users can access Domo and intuitively use basic features. And users with more technical backgrounds can utilize the internal data science tools in Domo for advanced analysis or they can integrate with R and Python to write or import custom scripts.
Customized for your business.
Domo is built for you. Whether you want out-of-the-box integrations or if you need to customize the tool to fit your specific workflows, Domo can support your needs. With Domo’s intelligent app-building environment, you can create custom applications that put your data where you need it. Plus, Domo has wide-ranging integration capabilities that allow you to connect your data across a variety of data sources and tools—even Tableau. This gives you the power to support the connection, integration, transformation, visualization, and publication of your data all in one place.
Robust education and training opportunities.
Domo has an active user community called Domo Dojo to support your organization with customizing and positioning Domo to fit your needs. You also get access to Domo University for training and ongoing tutorials of different platform features. Plus, the Domo Knowledge Base includes articles related to Domo features and general data science guidelines to help users gain a deeper understanding of how to enable and apply data science and BI in their organizations.
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