How do analytics experts at CME Group sift through all the data available to the world’s largest financial derivatives exchange to help individuals and institutions meet uncertainty and volatility with confidence and clarity?
Find out on February 9, when the company’s marketing insights manager, Rachel Nixon, joins Domo’s financial services practice lead, Nagendra Sherman, to answer that question and more.
With Domo, Rachel and her team have built a comprehensive view of CME Group’s business, empowering employees to be more effective at their jobs and enabling the entire enterprise to save time and money.
You’ll learn how CME Group’s marketing organization did that, as well as how it:
- Transformed marketing campaigns to accelerate lead flow and shorten sales cycles
- Earned a seat at the table with UX and UI designers by shining a light on all areas of website performance
- Revolutionized the sales team’s ability to cross-sell and up-sell
- Optimized its use of the Domo’s modern BI platform to build data agility into everything it does