The Oakland A’s 2002 season introduced the world to the idea of “Moneyball” through the 2003 Michael Lewis book and a Brad Pitt starring film in 2011. We will explore lessons from that “Moneyball” season and the evolution of sports analytics since then. At its heart, the “Moneyball” story is about using data to drive an organization and help people think differently. Every organization has these same challenges to scale processes, act on insights, and operate as a whole. At the center of this are scalable models used for decision-making, powered by digital technology, analytics, and data science. The challenge lies in knowing where to find your first win so you can build from there. In this session, we will talk about where analytics has been and where it’s headed — using sports as the frame.

Why attend:
During our time with you, we will show you how data can be used to glean real insights that will lead to better decisions for your organization. We will then demonstrate how you take the next step, moving from business intelligence to more advanced artificial intelligence and machine learning, using Domo to do it all. Afterwards we will enjoy the Phoenix Suns take on the Brooklyn Nets from our suite which will include food and refreshments.


  • 5:45 – 6:00 pm – Welcome and Registration
  • 6:00 – 6:45 pm – Domo & Customer Presentations
  • 7:00 pm – Game time,  Phoenix Suns vs Brooklyn Nets


  • Jace McLean: Senior Director, Strategic Architecture at Domo
  • Andrea Henderson: Manager, Data Pipeline Architecture at Domo
  • Namoonga Mantina: Community Outreach Manager at University of Arizona
  • Mitchell Anderson: Director of Operations at Fidelis
  • Wilson Farquharson: Operations Manager at Fidelis

About Domo:
Domo transforms business by putting data to work for everyone. Domo’s low-code data app platform goes beyond traditional business intelligence and analytics to enable anyone to create data apps to power any action in their business, right where work gets done. With Domo’s fully integrated cloud-native platform, critical business processes can now be optimized in days instead of months or more. For more information, visit You can also follow Domo on TwitterFacebook and LinkedIn.

Disclaimer: Invitation is for addressees only. It is not transferable. Space is limited and on a first come first serve basis.

Moneyball Phoenix

December 13, 2023 | 5:45 - 10:00 PM PT

Footprint Center

201 E Jefferson St, Phoenix, AZ 85004