Companies’ digital transformations have created a wealth of valuable data. Many have derived value from that data, either as cost savings from operational insights or as revenue growth from customer insights. This data monetization is internal to the organization and is a first step in putting data to effective use. In the next step, data commercialization, firms enable others to benefit by taking that data to market — extending it to business partners or customers in the form of a data-derived product or value-added service. Today, 54% of companies commercialize their data in some form; up from 32% in 2016.
Join the Domo webinar featuring Forrester to:
- Learn about best practices in data commercialization across industries
- Explore potential use cases for data/insights products and services.
- Understand relevant product design methodologies, pricing strategies, partnership models, and organizational structures.
- Discuss the implications for taking data to market, and how to socialize the opportunity with potential stakeholders.