Whitepaper: The 3 Last Miles of Retail Analytics

Are you getting the right insights from your retail data?

Across the hyper-competitive retail space, companies are wondering more than ever where they can look to find competitive advantages with analytics.

Domo’s VP of Data Curiosity, Ben Schein, former Sr. Director of Enterprise Data for Target, shares his strategic approach to retail analytics, including:

  • Looking beyond headquarters: Giving retail locations the opportunity to make their own decisions rather than relying on conclusions from the top-down.
  • Honing in on brick and mortars: Getting useful data to those employees actually working in physical retail locations.
  • Data sharing with product vendors and suppliers: Data sharing can be highly beneficial both to and from vendors and suppliers. It must flow both ways to get the most from retail analytics opportunities.



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