Utah startup offers pregnant employees $2,000 for maternity clothes

A Utah startup was featured Thursday on Fortune.com for its unique way of helping female employees who are expecting children. Domo, a business analytics company based in American Fork, offers pregnant employees $2,000 in gift cards for maternity clothes.

“Pregnancy is an awkward time for your body,” Erica Bartsch, a customer reference manager at Domo and beneficiary of the policy, told Fortune. “You’re doing this wonderful and amazing thing while going through so many changes.”