Monday, December 11, 2017

Real-time information gives smaller retailers the upper hand

In a world where bricks-and-mortar merchants often struggle to keep up with online retailers, immediate access to information can give a retailer a real competitive advantage.

“Online retailers usually have much better access to information about their customers and their sales than we have,” says Vivien Bohme, founder and CEO of Bohme Inc., a Salt Lake City-based women’s clothing store chain. “In the bricks-and-mortar stores, gaining access to this important information is usually more cumbersome.”

But gaining access to real-time information isn’t cumbersome at Bohme, which has 16 stores throughout the Midwest.

At least not since Bohme began running the Domo information system five years ago. Now store management and employees alike can use a desktop computer or even a mobile phone to get up-to-date sales figures and related information…

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